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Exam 7: Persuasion

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Question 21

Multiple Choice

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In the context of persuasion,education is more ________ than propaganda,whereas propaganda is more ________ than education.

A) coercive;factual
B) important;useful
C) factual;coercive
D) useful;important

E) B) and C)
F) A) and C)

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Question 22

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In the context of the elements of persuasion explored by social psychologists,the "who" aspect of a message refers to ________.

A) the communicator
B) the context
C) the message itself
D) the audience

E) A) and B)
F) B) and D)

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Question 23

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The ________ effect refers to how information that is presented last sometimes has the most influence.

The best advice for persuasion is to:

Rachid,a psychology lecturer,discusses the positive aspects of mercy killing with his students.After a week,he discusses the negative aspects of mercy killing with the same group of students and asks for their opinions immediately.The students who initially seemed to support mercy killing vote against it.In the context of persuasion,this scenario illustrates ________.

Stephanie is campaigning for the conservation of fossil fuels to a group of NASA engineers.To succeed,Stephanie should incorporate which type of arguments in her speech?

Eric,a novice salesman,works for a pharmaceutical company.He is heading out on a sales trip.Which of the following should he follow to succeed in his sales effort?

When people tended to honor their public commitments,Cialdini (2008) called this the ________ principle of persuasion.

Brianna watches a new ice-cream commercial on television.The commercial features an attractive supermodel who claims that the ice-cream is specially manufactured for health-conscious people.When Brianna goes to purchase ice cream the next time,without giving further thought,she buys the ice-cream endorsed by the attractive model in the ice-cream commercial.In the context of persuasion,this scenario exemplifies:

Studies comparing different media find that the more ________ a medium,the more persuasive its message.

Werner and her colleagues (2002) conducted a study on aluminum-can recycling at the University of Utah and found that the most effective message was a:

While watching TV,Yara and her friend Sophie see an advertisement of a new shampoo.While Yara tells Sophie that she intends to buy the product,Sophie,who is a dermatologist,warns her that the shampoo has harsh chemicals that could be harmful to the scalp and hair.After hearing this,Yara decides not to buy the shampoo.Over the next few months,the advertisement is often played on TV.Yara forgets Sophie's warning and buys the shampoo.This is an example of ________.

Which factor decreases the persuasiveness of the source of a message?

Which of the following illustrates media influence through a two-step flow of communication?

People who are quick to respond to such peripheral cues as a communicator's attractiveness are those with a(n) ________ need for cognition.

In the context of the elements of persuasion,trustworthiness is high if ________.

In the context of the channels of communication,which of the following is true?

If a message's purpose and content elicit bad judgments,we call it:

Stephanie believes that people become more conservative as they get older.Stephanie would most likely agree with the ________ explanation of attitude change.

Billboards and television commercials often use: