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Exam 6: Understanding Organizations As Customers

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Question 31

Multiple Choice

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The North American Industry Classification System (NAICS)

A) provides common industry definitions for North America, Central America, and South America to measure economic activity in the Western Hemisphere.
B) provides common industry definitions between Canada and the United States to measure economic activity and reduce barriers of trade for cross-border firms.
C) provides a classification system for products that is consistent worldwide.
D) provides a dealer network for products across North America, Central America, and South America.
E) provides common industry definitions for Canada, Mexico, and the United States to measure economic activity in these countries.

F) All of the above
G) None of the above

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Question 32

Multiple Choice

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Online trading communities that bring together buyers and supplier organizations to make possible the real-time exchange of information, money, products, and services are referred to as

A) webfronts.
B) iCommerce.
C) e-commerce marketspaces.
D) e-marketplaces.
E) X-changes.

F) B) and D)
G) C) and D)

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Question 33

Multiple Choice

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Although not strictly illegal, the U.S. Justice Department frowns on reciprocity because the practice

Which of the following characterizes organizational buyer-seller relationships?

When Louisiana State University buys new laptops for its faculty, it is operating as

Keystone Foods, which invented the individual quick freeze process for beef, provides McDonald's with millions of pounds of chicken, beef, and fish annually for use in its restaurants. The firm sources the animal proteins from farms and processes them in a variety of ways, such as breading or freezing, before selling them to McDonald's. Keystone is operating in ________ market.

Another name for an e-marketplace is a

In which type of auction is there an upward pressure on bid prices as more would-be buyers become involved?

To lower costs and reduce manufacturing time, Michelin has people work together on important purchases. These people include individuals in the roles of buyers, deciders, gatekeepers, and others, as needed. This type of cross-functional group is known as a

Dell, Inc., sells surplus, refurbished, or closeout computer merchandise at its dellauction.com website to many buyers who bid competitively against one another. This is an example of a(n)

Important market characteristics in organizational buying behavior include which of the following?

Which of the following statements about marketing mix characteristics in organizational buying behavior is most accurate?

All of the following people are part of the Trek buying center except which?

A computer company salesperson invites the IT managers of its top 10 customers (in terms of dollar sales) to view a demonstration of the firm's new product line, so the salesperson can obtain their opinions regarding various options and configurations that could be offered. These IT managers are most likely to be the ________ of their organizations' buying centers.

A reverse auction refers to an auction

A supply partnership is

Which of the following characterizes organizational buyer-seller relationships?

The American Red Cross provides disaster relief, among many other services. As a nonprofit organization, its primary buying objective is to

Derived demand is

eBay Business Supply is an example of