Question 1

________ search for information is likely when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.

Accepted Answer

A)   An external
B)   A cognitive
C)   An alternative
D)   An internal
E)   A postpurchaseF) C) and E)
G) C) and D)

Question 2

Which list below presents the Maslow hierarchy of needs in its correct order, beginning with the lowest level need and moving up to the highest level need?

Accepted Answer

A)   personal, social, physiological, psychological, and safety
B)   physiological, safety, social, personal, and self-actualization
C)   safety, physiological, safety, self-actualization, and personal
D)   self-actualization, social, safety, physiological, and personal
E)   safety, personal, self-actualization, physiological, and socialF) C) and D)
G) D) and E)

Question 3

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Accepted Answer

A)   action-oriented consumers.
B)   spokespersons.
C)   opinion leaders.
D)   social classes.
E)   reference groups.F) B) and D)
G) B) and C)

Question 4

Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unravelling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?

Accepted Answer

A)   information search
B)   problem recognition
C)   purchase behavior
D)   alternative evaluation
E)   prepurchase cognitionF) D) and E)
G) A) and B)

Question 5

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, the two remaining choices are

Accepted Answer

A)   which product to buy and how to pay for it.
B)   whether to buy one or several if a BOGO deal is offered and how to pay for them.
C)   from whom to buy and when to buy.
D)   which product to buy and whether to tell others about the purchase.
E)   whether to buy in person or online and whether to tell others about the purchase.F) A) and E)
G) B) and D)

Question 6

"Which brand of salad dressing does my mom buy?" would be a question asked during the ________ stage in the consumer purchase decision process.

Accepted Answer

A)   problem recognition
B)   alternative evaluation
C)   information search
D)   purchase decision
E)   comparisonF) A) and E)
G) C) and E)

Question 7

Which of the following statements about family decision making is most accurate?

Accepted Answer

A)   Joint decision making typically increases with the education of the spouses.
B)   Husbands make most of the purchase decisions about cars, vacations, and homes.
C)   The two types of family decision making are joint and autonomous.
D)   With autonomous decision making, the husband would make all the decisions about groceries, medicine, and car maintenance.
E)   Women have little influence when it comes to men's clothing purchases except for socks and ties.F) B) and C)
G) A) and E)

Question 8

Explain the differences between routine problem solving, limited problem solving, and extended problem solving. Give an example of when each might be used.

Accepted Answer

There are three general variations in th...

Question 9

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Which of the following is an aspect of this personal influence?

Accepted Answer

A)   parental guidance
B)   peer pressure
C)   word-of-mouth
D)   government regulation
E)   psychographicsF) B) and C)
G) None of the above

Question 10

You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford's website reveals that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile?

Accepted Answer

A)   problem recognition
B)   needs analysis
C)   purchase decision
D)   information search
E)   postpurchase evaluationF) C) and E)
G) A) and B)

Question 11

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

Accepted Answer

A)   Experiencers
B)   Believers
C)   Thinkers
D)   Survivors
E)   MakersF) None of the above
G) B) and E)

Question 12

Comparative advertising, in which one brand is compared to another, is intended to cause consumers to perceive differences between the products featured in the advertising. Marketers who employ comparative advertising are trying to use ________ to make consumers believe that their products are better than competitors' offerings.

Accepted Answer

A)   cognitive dissonance
B)   selective retention
C)   selective comprehension
D)   stimulus generalization
E)   stimulus discriminationF) A) and B)
G) All of the above

Question 13

In the VALS framework, two segments are not confined to a single primary motivation and stand apart based on their abundance or lack of

Accepted Answer

A)   ideals.
B)   rewards.
C)   self-expression.
D)   achievement.
E)   resources.F) B) and E)
G) A) and E)

Question 14

Consumers accompanied by children

Accepted Answer

A)   purchase twice as much as they normally would if shopping with other adults.
B)   purchase about 40 percent more than when shopping alone.
C)   purchase less than half of what they would have if shopping with their spouses.
D)   are usually unable to complete nonessential shopping tasks.
E)   avoid purchases of household and entertainment offerings.F) C) and E)
G) B) and D)

Question 15

If you hold a personal value of thriftiness, then you probably will have a favorable ________ toward automobiles with good fuel economy.

Accepted Answer

A)   belief
B)   value
C)   attitude
D)   motivation
E)   perceptionF) A) and B)
G) None of the above

Question 16

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   situational problem solving
D)   rational problem solving
E)   routine problem solvingF) B) and E)
G) C) and E)

Question 17

Figure 5-2
-Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. Each column shows a brand like Apple, HTC, LG, Motorola, and Samsung. These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.

Accepted Answer

A)   consideration set
B)   evaluative criteria
C)   points of difference
D)   value brands
E)   core benefitsF) B) and C)
G) C) and E)

Question 18

You are sleepy before your 8 a.m. class and you notice the Starbucks on the walk to school. You stop for a drink and purchase something new that you really enjoy. The next day you do the same, and soon this has become a habit. This process is an example of

Accepted Answer

A)   cognitive learning.
B)   the scientific method.
C)   behavioral learning.
D)   attitude formation.
E)   cognitive dissonance.F) D) and E)
G) C) and D)

Question 19

What percentage of all consumer conversations about brands happen face-to-face?

Accepted Answer

A)   25 percent
B)   33 percent
C)   50 percent
D)   75 percent
E)   90 percentF) B) and D)
G) B) and E)

Question 20

The book The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages, which reflect what kind of potential influence on the consumer decision-making process?

Accepted Answer

A)   sociocultural
B)   situational
C)   psychological
D)   acculturational
E)   attitudinalF) A) and E)
G) C) and E)

Exam 5: Understanding Consumer Behavior

In the VALS framework, two segments are not confined to a single primary motivation and stand apart based on their abundance or lack of

Correct Answer
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Explain the differences between routine problem solving, limited problem solving, and extended problem solving. Give an example of when each might be used.

Correct Answer
verified
There are three general variations in th...
View Answer

Correct Answer
verified

Correct Answer
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People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Correct Answer
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Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.

Correct Answer
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Which of the following statements about family decision making is most accurate?

Correct Answer
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The book The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages, which reflect what kind of potential influence on the consumer decision-making process?

Correct Answer
verified

"Which brand of salad dressing does my mom buy?" would be a question asked during the ________ stage in the consumer purchase decision process.

Correct Answer
verified

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Which of the following is an aspect of this personal influence?

Correct Answer
verified

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

Correct Answer
verified

Consumers accompanied by children

Correct Answer
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If you hold a personal value of thriftiness, then you probably will have a favorable ________ toward automobiles with good fuel economy.

Correct Answer
verified

Correct Answer
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Which list below presents the Maslow hierarchy of needs in its correct order, beginning with the lowest level need and moving up to the highest level need?

Correct Answer
verified

Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unravelling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?

Correct Answer
verified

What percentage of all consumer conversations about brands happen face-to-face?

Correct Answer
verified

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, the two remaining choices are

Correct Answer
verified

You are sleepy before your 8 a.m. class and you notice the Starbucks on the walk to school. You stop for a drink and purchase something new that you really enjoy. The next day you do the same, and soon this has become a habit. This process is an example of

Correct Answer
verified

________ search for information is likely when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

In the VALS framework, two segments are not confined to a single primary motivation and stand apart based on their abundance or lack of

Correct AnswerverifiedShow Answer

Explain the differences between routine problem solving, limited problem solving, and extended problem solving. Give an example of when each might be used.

Correct AnswerverifiedThere are three general variations in th...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Correct AnswerverifiedShow Answer

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.

Correct AnswerverifiedShow Answer

Which of the following statements about family decision making is most accurate?

Correct AnswerverifiedShow Answer

The book The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages, which reflect what kind of potential influence on the consumer decision-making process?

Correct AnswerverifiedShow Answer

"Which brand of salad dressing does my mom buy?" would be a question asked during the ________ stage in the consumer purchase decision process.

Correct AnswerverifiedShow Answer

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Which of the following is an aspect of this personal influence?

Correct AnswerverifiedShow Answer

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

Correct AnswerverifiedShow Answer

Consumers accompanied by children

Correct AnswerverifiedShow Answer

If you hold a personal value of thriftiness, then you probably will have a favorable ________ toward automobiles with good fuel economy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which list below presents the Maslow hierarchy of needs in its correct order, beginning with the lowest level need and moving up to the highest level need?

Correct AnswerverifiedShow Answer

Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unravelling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?

Correct AnswerverifiedShow Answer

What percentage of all consumer conversations about brands happen face-to-face?

Correct AnswerverifiedShow Answer

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, the two remaining choices are

Correct AnswerverifiedShow Answer

You are sleepy before your 8 a.m. class and you notice the Starbucks on the walk to school. You stop for a drink and purchase something new that you really enjoy. The next day you do the same, and soon this has become a habit. This process is an example of

Correct AnswerverifiedShow Answer

________ search for information is likely when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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There are three general variations in th...
View Answer

Correct Answer
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