Question 1

In the context of organizational direction, the term business refers to

Accepted Answer

A)   the daily operational decisions that must be implemented for an organization to remain viable.
B)   exchange transactions between seller and buyer in order for the seller to make sales and earn profits.
C)   the clear, broad, underlying industry or market sector of an organization's offering.
D)   an organization that develops an offering.
E)   the objectives of a firm and the strategies and tactics that will allow it to achieve them.F) A) and C)
G) A) and B)

Question 2

________ the reward to a business firm for the risk it undertakes in marketing its offerings.

Accepted Answer

A)   Shareholders' equity is
B)   Profit is
C)   Assets are
D)   Contribution margin is
E)   Goodwill isF) B) and E)
G) C) and E)

Question 3

Figure 2-7
-Quadrant D in Figure 2-7 above represents a(n)  ________ in a SWOT analysis.

Accepted Answer

A)   a threat
B)   a weakness
C)   a strength
D)   an opportunity
E)   a market segmentF) B) and D)
G) C) and E)

Question 4

Many subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. This trend has caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online-only weekly edition. These companies had to change their ________, an action triggered by the technological and social changes in their marketing environments.

Accepted Answer

A)   organizational cultures
B)   marketing tactics
C)   business models
D)   strategic marketing processes
E)   goals or objectivesF) B) and E)
G) A) and B)

Question 5

The online retailer Lands' End communicates a remarkable commitment to its ________ with these unconditional words: "Guaranteed. Period."

Accepted Answer

A)   Competitive advantage
B)   Core values
C)   Core benefit proposition
D)   Customers
E)   Mission statementF) A) and E)
G) C) and E)

Question 6

The organizational foundation sets the ________ of organizations, the organization direction sets the ________, and organizational strategies are concerned with the ________.

Accepted Answer

A)   when; why; what
B)   why; what; how
C)   what; how; why
D)   what; where; how
E)   how; where; whatF) A) and E)
G) A) and D)

Question 7

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.

Accepted Answer

A SWOT analysis is an acronym that descr...

Question 8

A subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers is a

Accepted Answer

A)   strategic business unit.
B)   strategic industry level.
C)   private corporation.
D)   product grouping.
E)   marketing department.F) B) and C)
G) C) and E)

Question 9

A(n)  ________ is a legal entity that consists of people who share a common mission.

Accepted Answer

A)   department
B)   organization
C)   SBU
D)   industry
E)   marketF) A) and B)
G) C) and D)

Exam 2: Developing Successful Organizational and Marketing Strategies

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.

Correct Answer
verified
A SWOT analysis is an acronym that descr...
View Answer

Figure 2-7 -Quadrant D in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

Correct Answer
verified

Correct Answer
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The online retailer Lands' End communicates a remarkable commitment to its ________ with these unconditional words: "Guaranteed. Period."

Correct Answer
verified

________ the reward to a business firm for the risk it undertakes in marketing its offerings.

Correct Answer
verified

A(n) ________ is a legal entity that consists of people who share a common mission.

Correct Answer
verified

A subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers is a

Correct Answer
verified

The organizational foundation sets the of organizations, the organization direction sets the , and organizational strategies are concerned with the .

Correct Answer
verified

In the context of organizational direction, the term business refers to

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.

Correct AnswerverifiedA SWOT analysis is an acronym that descr...View AnswerShow Answer

Figure 2-7 -Quadrant D in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The online retailer Lands' End communicates a remarkable commitment to its ________ with these unconditional words: "Guaranteed. Period."

Correct AnswerverifiedShow Answer

________ the reward to a business firm for the risk it undertakes in marketing its offerings.

Correct AnswerverifiedShow Answer

A(n) ________ is a legal entity that consists of people who share a common mission.

Correct AnswerverifiedShow Answer

A subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers is a

Correct AnswerverifiedShow Answer

The organizational foundation sets the ________ of organizations, the organization direction sets the ________, and organizational strategies are concerned with the ________.

Correct AnswerverifiedShow Answer

In the context of organizational direction, the term business refers to

Correct AnswerverifiedShow Answer

Correct Answer
verified
A SWOT analysis is an acronym that descr...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

The organizational foundation sets the of organizations, the organization direction sets the , and organizational strategies are concerned with the .

Correct Answer
verified

Correct Answer
verified