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Exam 2: Developing Successful Organizational and Marketing Strategies

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Question 71

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Apple, a multimarket, multiproduct firm, manufactures and markets Apple Watch, iPods, iPhones, and iPads as a portfolio of businesses. At what organizational level does Apple set the strategic direction for these businesses to create customer value?

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The Apple Watch, iPods, iPhones, and iPa...

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Question 72

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A marketing ________ is defined as the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.

A) plan
B) tactic
C) strategy
D) concept
E) action

F) C) and E)
G) A) and B)

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Question 73

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Ben & Jerry's mission-driven approach led the company to successfully implement many highly creative organizational and marketing strategies. One example is

The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a

Some universities provide retirement benefits by matching the percentage an employee pays into a retirement account up to a certain percentage. This encourages a larger percentage of employees to participate in retirement planning. This is an example of ________ goal.

Market segmentation refers to

Businesses sometimes pursue ________ goal to balance the conflicting goals of stakeholders to promote their overall welfare, even at the expense of profits.

All of the following are names the Boston Consulting Group (BCG) has given to describe the four quadrants in its growth-share matrix except which?

The planning gap refers to

IBM regularly creates what it calls global action teams, which take people from functional groups and bring them together to work on large client projects. These global action teams are a type of

The specialists within an organization who actually create value are usually a member of the

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are

George Zimmer, the former CEO of Men's Wearhouse, was known to the public as the bearded company pitchman who sells suits and sport coats on TV declaring, "You'll like the way you look. I guarantee it!" He also said that to be successful, "You've got to have a company that starts with trust and fairness." Zimmer was establishing ________ for Men's Wearhouse.

Objectives are

A ________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

The top consumer complaint about bananas is how soon they get brown spots. Dole, a multinational agricultural company, most likely set ________ goal when it recently began adding stickers to bananas to promote the use of overripe bananas in the Yonanas machine (Dole owns 30 percent of the firm) to make a creamy, guilt-free dessert.

An organization's employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers are its

A board of directors of an organization

Central features of ________ include: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task; and (4) what is to be delivered.

The marketing program, Step 3 in the strategic planning process, answers which question?