Question 1

Figure 11-7
-Companies can employ several different branding strategies. In Figure 11-7 above, D represents a ________ strategy.

Accepted Answer

A)   retailer branding
B)   multiproduct branding
C)   multibranding
D)   private branding
E)   mixed brandingF) A) and C)
G) B) and C)

Question 2

The white apple used by Apple in advertising and on its products is an example of a

Accepted Answer

A)   copyright.
B)   trade name.
C)   patent.
D)   logotype.
E)   label.F) C) and D)
G) D) and E)

Question 3

The belief that products originating from one country would be of better or worse quality than the products from another country illustrates the ________ benefits that packaging information can provide.

Accepted Answer

A)   functional
B)   financial
C)   physical
D)   perceptual
E)   communicationF) C) and D)
G) A) and B)

Question 4

The length of time it takes for a product category to move from the introduction stage to the decline stage of its product life cycle is

Accepted Answer

A)   18 months.
B)   5 to 10 years.
C)   about 20 years.
D)   about 30 years.
E)   dependent of a variety of factors, including the type of product.F) B) and D)
G) B) and C)

Question 5

The shapes of the product life cycle curve for high-learning, low-learning, fashion, and fad products vary as does

Accepted Answer

A)   the actual length of time a product stays in any stage of the life cycle.
B)   the individual criteria selected to place a firm in a stage of the life cycle.
C)   the importance of the marketing mix elements.
D)   the importance of environmental forces.
E)   the importance of new product innovation.F) A) and B)
G) B) and C)

Question 6

Though Justin's is most known for its nut butters and peanut butter cups, it has also released a cookbook titled Justin My Kitchen. The cookbook is an example of ________ for Justin's.

Accepted Answer

A)   a brand extension
B)   a product line extension
C)   cannibalization
D)   private branding
E)   mixed brandingF) B) and D)
G) D) and E)

Question 7

The GPS SmartSole is a discreet wearable insole that fits in the shoe and provides GPS tracking of the wearer. This product is being marketed as an inexpensive solution for caregivers whose charges are prone to wandering, like those with Alzheimer's disease or autism. When the insoles were first made available to consumers, what was the marketing objective for the company at that early stage of the product life cycle?

Accepted Answer

A)   stress differentiation from other saving products
B)   maintain brand loyalty
C)   allow users to spend time doing other things
D)   create awareness and stimulate trial
E)   target a whole new group of consumersF) C) and D)
G) A) and E)

Question 8

Major American car manufacturers are offering buying incentives to newly graduated college students who traditionally have little or no credit. Car manufacturers are using which of the following market modification strategies?

Accepted Answer

A)   finding new users
B)   creating new use situations
C)   increasing a product's use by existing customers
D)   modifying the product
E)   reacting to competitors' positionsF) All of the above
G) A) and D)

Question 9

According to the diffusion of innovation concept, early adopters

Accepted Answer

A)   have a fear of debt and use neighbors and friends as information sources.
B)   are skeptical and have below average social status.
C)   are deliberate and use many informal social contacts.
D)   are leaders in social settings and have a slightly above average education.
E)   are venturesome, higher educated, and use multiple information sources.F) All of the above
G) C) and D)

Question 10

At which stage of the product life cycle are microwave ovens?

Accepted Answer

A)   introduction
B)   growth
C)   maturity
D)   decline
E)   redevelopmentF) A) and C)
G) C) and D)

Question 11

Adding value to the product (or line)  through additional features or higher-quality materials is referred to as

Accepted Answer

A)   trading up.
B)   trading down.
C)   product enhancement.
D)   product extension.
E)   quality infusement.F) All of the above
G) A) and B)

Question 12

The environmental challenges of packaging and labeling are often global in nature. These include all of these except which?

Accepted Answer

A)   the shortage of viable landfill sites
B)   growth of solid waste
C)   the composition of packaging materials
D)   defective products
E)   recyclingF) A) and C)
G) A) and E)

Question 13

American Ninja Warriorbegan airing in 2012 on NBC during the summer season when TV ratings are normally low and network TV viewing options consisted primarily of reruns. The marketing goals for the first season on that network included making television viewers aware of the program's existence and generating enough excitement about the show so that millions of viewers would watch the athletic competition. At the airing of the first episode that year, American Ninja Warrior was in what stage of its product life cycle?

Accepted Answer

A)   introduction
B)   growth
C)   maturity
D)   decline
E)   developmentF) D) and E)
G) B) and C)

Question 14

Imagine that Eveready has developed solar rechargeable batteries that cost only slightly more to produce than the rechargeable batteries currently available. These solar batteries can be recharged by sunlight up to five times, after which they are to be discarded. Unfortunately, the production process cannot be patented, so competitors could enter the market within a year. Which of the following is the best description of the product life cycle of this product?

Accepted Answer

A)   rapid growth followed by rapid decline
B)   long, level beginning, and rapid ascent
C)   moderately slow introduction, followed by modest growth, gradually leveling off
D)   high introductory sales followed by rapid decline
E)   high initial sales followed by slow declineF) D) and E)
G) C) and D)

Question 15

According to the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called

Accepted Answer

A)   innovators.
B)   early adopters.
C)   the early majority.
D)   the late majority.
E)   laggards.F) D) and E)
G) C) and E)

Question 16

For consumers, the primary benefit of branding is that

Accepted Answer

A)   products tend to be higher in quality.
B)   it helps consumers become more efficient shoppers.
C)   branded items are more readily available in retail outlets.
D)   branded items are usually more expensive because of the cost to register them with the Federal Trade Commission (FT
C)  .
E)   they are often rewarded with buyer loyalty incentives.F) B) and C)
G) None of the above

Question 17

Product form refers to

Accepted Answer

A)   the legal description of an individual item including all its salient characteristics.
B)   the SKU designation assigned to a product item.
C)   a series of product items that share similar characteristics in terms of usage.
D)   variations within the product class.
E)   a group of product items that comprise an industry.F) A) and B)
G) B) and C)

Question 18

Primary demand is a desire for the ________ rather than for a ________; it is often the focus of marketing when there are few competitors with the same product.

Accepted Answer

A)   product class; specific brand
B)   problem solution; product category
C)   brand name; product category
D)   novelty; problem solution
E)   product concept; tangible productF) A) and C)
G) C) and E)

Question 19

According to the concept of the diffusion of innovation, consumers who are skeptical and have below average social status are called

Accepted Answer

A)   innovators.
B)   early adopters.
C)   the early majority.
D)   the late majority.
E)   laggards.F) A) and B)
G) D) and E)

Question 20

Which of the following products would have a fad product life-cycle curve?

Accepted Answer

A)   women's hosiery
B)   fidget spinners
C)   electric cars
D)   convection ovens
E)   sport drinksF) B) and C)
G) C) and D)

Exam 11: Managing Successful Products, Services, and Brands

Adding value to the product (or line) through additional features or higher-quality materials is referred to as

Correct Answer
verified

The white apple used by Apple in advertising and on its products is an example of a

Correct Answer
verified

Figure 11-7 -Companies can employ several different branding strategies. In Figure 11-7 above, D represents a ________ strategy.

Correct Answer
verified

At which stage of the product life cycle are microwave ovens?

Correct Answer
verified

Which of the following products would have a fad product life-cycle curve?

Correct Answer
verified

Though Justin's is most known for its nut butters and peanut butter cups, it has also released a cookbook titled Justin My Kitchen. The cookbook is an example of ________ for Justin's.

Correct Answer
verified

For consumers, the primary benefit of branding is that

Correct Answer
verified

Major American car manufacturers are offering buying incentives to newly graduated college students who traditionally have little or no credit. Car manufacturers are using which of the following market modification strategies?

Correct Answer
verified

The shapes of the product life cycle curve for high-learning, low-learning, fashion, and fad products vary as does

Correct Answer
verified

According to the concept of the diffusion of innovation, consumers who are skeptical and have below average social status are called

Correct Answer
verified

The belief that products originating from one country would be of better or worse quality than the products from another country illustrates the ________ benefits that packaging information can provide.

Correct Answer
verified

Correct Answer
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Correct Answer
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The environmental challenges of packaging and labeling are often global in nature. These include all of these except which?

Correct Answer
verified

The length of time it takes for a product category to move from the introduction stage to the decline stage of its product life cycle is

Correct Answer
verified

Correct Answer
verified

Product form refers to

Correct Answer
verified

According to the diffusion of innovation concept, early adopters

Correct Answer
verified

Primary demand is a desire for the rather than for a ; it is often the focus of marketing when there are few competitors with the same product.

Correct Answer
verified

According to the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called

Correct Answer
verified

Exam 11: Managing Successful Products, Services, and Brands

Adding value to the product (or line) through additional features or higher-quality materials is referred to as

Correct AnswerverifiedShow Answer

The white apple used by Apple in advertising and on its products is an example of a

Correct AnswerverifiedShow Answer

Figure 11-7 -Companies can employ several different branding strategies. In Figure 11-7 above, D represents a ________ strategy.

Correct AnswerverifiedShow Answer

At which stage of the product life cycle are microwave ovens?

Correct AnswerverifiedShow Answer

Which of the following products would have a fad product life-cycle curve?

Correct AnswerverifiedShow Answer

Though Justin's is most known for its nut butters and peanut butter cups, it has also released a cookbook titled Justin My Kitchen. The cookbook is an example of ________ for Justin's.

Correct AnswerverifiedShow Answer

For consumers, the primary benefit of branding is that

Correct AnswerverifiedShow Answer

Major American car manufacturers are offering buying incentives to newly graduated college students who traditionally have little or no credit. Car manufacturers are using which of the following market modification strategies?

Correct AnswerverifiedShow Answer

The shapes of the product life cycle curve for high-learning, low-learning, fashion, and fad products vary as does

Correct AnswerverifiedShow Answer

According to the concept of the diffusion of innovation, consumers who are skeptical and have below average social status are called

Correct AnswerverifiedShow Answer

The belief that products originating from one country would be of better or worse quality than the products from another country illustrates the ________ benefits that packaging information can provide.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The environmental challenges of packaging and labeling are often global in nature. These include all of these except which?

Correct AnswerverifiedShow Answer

The length of time it takes for a product category to move from the introduction stage to the decline stage of its product life cycle is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Product form refers to

Correct AnswerverifiedShow Answer

According to the diffusion of innovation concept, early adopters

Correct AnswerverifiedShow Answer

Primary demand is a desire for the ________ rather than for a ________; it is often the focus of marketing when there are few competitors with the same product.

Correct AnswerverifiedShow Answer

According to the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called

Correct AnswerverifiedShow Answer

Correct Answer
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Primary demand is a desire for the rather than for a ; it is often the focus of marketing when there are few competitors with the same product.

Correct Answer
verified

Correct Answer
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