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Proportional increases or decreases in the perceived benefits and the price of a product result in no net change in the value of the product.

A) True
B) False

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Preproduction services of a value chain include warranty and claim services.

A) True
B) False

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__________refers to an organization's ability to strategically address current business needs and successfully develop a long-term strategy that embraces opportunities and manages risk for all products, systems, supply chains, and processes to preserve resources for future generations.


A) Sustainability
B) Scalability
C) Scheduling
D) Forecasting

E) A) and B)
F) None of the above

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Which of the following is an example of a primary service


A) The cooling provided by an air conditioner
B) The customer service hotline of an electronics company
C) A pen drive given along with a laptop
D) An antivirus program given along with a smartphone

E) All of the above
F) C) and D)

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A__________is a network of facilities and processes that describes the flow of materials, finished goods, services, information, and financial transactions from suppliers, through the facilities and processes that create goods and services, and those that deliver them to the customer.


A) product-process matrix
B) product life cycle
C) value chain
D) business cycle

E) A) and D)
F) All of the above

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Vehicles, furniture, and dishwashers are examples of nondurable goods.

A) True
B) False

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Which of the following statements is true of goods


A) Goods-producing industries rely on machines and hard technology to perform work.
B) Goods-producing employees require stronger behavioral skills than physical skills.
C) The demand for goods is more difficult to predict than the demand for services.
D) Durable goods are those that are no longer useful once they are used.

E) A) and B)
F) A) and C)

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In order to increase value, an organization must:


A) increase perceived benefits while decreasing actual benefits.
B) increase both perceived benefits and price or cost proportionally.
C) decrease both perceived benefits and price or cost proportionally.
D) decrease price or cost while holding perceived benefits constant.

E) B) and D)
F) A) and C)

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A__________is one that is no longer useful once it's used, or lasts for less than three years.


A) heavy-duty good
B) nondurable good
C) hard good
D) slow-moving consumer good

E) A) and D)
F) B) and C)

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The intangible nature of a service makes it difficult to keep a competitor from copying a service encounter design.

A) True
B) False

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Which of the following statements is true of goods-producing processes


A) They use employees as a substitute for physical inventory.
B) They require extensive customer participation in service creation and delivery.
C) They require more flexibility and adaptation to special circumstances than service processes.
D) They are mechanistic and controllable because of the lack of customer participation.

E) B) and C)
F) None of the above

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__________is an example of a nondurable good.


A) An airplane
B) Software
C) Furniture
D) A dishwasher

E) B) and D)
F) None of the above

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Service encounter design is a key activity performed by operations managers that involves:


A) managing the flow of materials, information, people, and money from suppliers to customers.
B) ensuring that the right amount of resources is available when needed.
C) predicting the future demand for raw materials, finished goods, and services.
D) determining how to recover from service upsets.

E) A) and B)
F) A) and C)

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In the context of customer benefit packages,__________are those that are not essential to the primary service, but enhance it.


A) core services
B) tertiary services
C) peripheral services
D) central services

E) B) and D)
F) B) and C)

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__________are warehouses that act as intermediaries between factories and customers, shipping directly to customers or to retail stores where products are made available to customers.


A) Production centers
B) Distribution centers
C) Cost centers
D) Business recovery centers

E) C) and D)
F) A) and D)

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In the context of the pre- and postproduction services perspective of a value chain, which of the following are postproduction services of a value chain


A) Purchasing services
B) Recycling and remanufacturing initiatives
C) Contract negotiations
D) Product and service guarantees

E) B) and D)
F) B) and C)

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When business analytics is used to understand past and current performance, it is called _____.


A) decision analytics
B) descriptive analytics
C) predictive analytics
D) prescriptive analytics

E) B) and D)
F) A) and C)

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Which of the following is a similarity between goods and services


A) Both can be standardized for the mass market or customized to individual needs.
B) Both use physical inventory as a buffer for fluctuations in demand.
C) Both require customers to participate extensively in the creation and delivery processes.
D) Both can be protected by patents owing to their tangible nature.

E) B) and C)
F) None of the above

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In the context of the pre- and postproduction services perspective of a value chain, which of the following statements is true of postproduction services


A) They focus solely on gaining new customers.
B) They include contract negotiations.
C) They focus on keeping existing customers.
D) They include good and service guarantees.

E) A) and B)
F) None of the above

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A__________is a customer benefit package (CBP) feature that departs from the standard CBP and is normally location specific or firm specific.


A) bottleneck
B) peripheral product
C) core product
D) variant

E) None of the above
F) A) and B)

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