Question 1

Cross-cultural analysis refers to the study of

Accepted Answer

A)   the subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
B)   the set of values, ideas, and attitudes that are learned and shared among the consumers of a country.
C)   the similarities and differences among consumers in two or more nations or societies.
D)   the buying behaviors within a given nation to identify similarities and differences among individuals.
E)   the buying behaviors within a given nation that link a person's actions to the cultural group with which he or she identifies most.F) All of the above
G) A) and B)

Question 2

When a firm sells its domestically produced products in a foreign country through an intermediary, it is referred to as

Accepted Answer

A)   direct exporting.
B)   indirect exporting.
C)   licensing.
D)   franchising.
E)   foreign assembly.F) A) and B)
G) A) and C)

Question 3

The use of ________ as a tool for exchanging goods, services, and information on a global scale is one of the developments that has affected world trade.

Accepted Answer

A)   buying centers
B)   Internet technology
C)   language translators
D)   tariff and quota policies
E)   multinational marketing strategiesF) All of the above
G) B) and D)

Question 4

In terms of the global marketplace, there are three primary types of companies: ________ firms, international firms, and transnational firms.

Accepted Answer

A)   worldwide
B)   conglomerate
C)   intercontinental
D)   multinational
E)   cosmopolitanF) C) and D)
G) A) and D)

Question 5

An alcohol-free Listerine Zero is popular in Muslim countries where alcohol is forbidden. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product adaptation
B)   product integration
C)   product invention
D)   product customization
E)   product extensionF) C) and D)
G) All of the above

Question 6

Arguments in favor of protectionism include that it

Accepted Answer

A)   helps reduce tariffs and quotas.
B)   encourages the development of domestic industries.
C)   encourages economic reliance on foreign countries.
D)   creates opportunities for the outsourcing of domestic jobs.
E)   creates a more advantageous environment for a global economy.F) A) and D)
G) All of the above

Question 7

A country's imports

Accepted Answer

A)   stimulate the imports of other countries.
B)   have no effect on its exports.
C)   have no relationship with its balance of trade.
D)   affect its exports and exports affect its imports.
E)   over time will decrease its overall economic activity.F) A) and B)
G) C) and E)

Question 8

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis. In your answer, define cross-cultural analysis.

Accepted Answer

Cross-cultural analysis involves the stu...

Question 9

Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product extension
B)   product customization
C)   product adaptation
D)   product invention
E)   product integrationF) A) and B)
G) D) and E)

Question 10

Recently, the United States imposed a 35 percent tariff on Chinese tire imports in hopes of sustaining U.S. jobs in tire manufacturing. This addition of tariffs is an example of

Accepted Answer

A)   imposing the rule of eminent domain.
B)   increasing ethnocentrism.
C)   enhancing domestic imperialism.
D)   increasing protectionism.
E)   slowing countertrade.F) C) and E)
G) C) and D)

Question 11

For the marketer, a thorough ________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

Accepted Answer

A)   market synthesis
B)   international sociographic study
C)   anthropological examination
D)   cross-cultural analysis
E)   ethnocentrism assessmentF) A) and D)
G) C) and D)

Question 12

When a country's exports exceed its imports,

Accepted Answer

A)   it incurs a deficit in its balance of trade.
B)   the result is the trade feedback effect.
C)   it will try to rebalance its overall economy.
D)   it will attempt to engage in a trade war.
E)   it incurs a surplus in its balance of trade.F) B) and E)
G) A) and B)

Question 13

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Accepted Answer

A)   transnational consumers.
B)   meganational consumers.
C)   international consumers.
D)   multinational consumers.
E)   global consumers.F) A) and E)
G) A) and C) E

Question 14

What global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Accepted Answer

A)   direct exporting
B)   licensing
C)   cooperative
D)   joint venture
E)   direct investmentF) A) and B)
G) A) and C) A

Question 15

Because different cultures often attach different meanings to things, these representations of ideas are referred to as

Accepted Answer

A)   accepted symbols.
B)   cultural symbols.
C)   symbolic concepts.
D)   ideological representations.
E)   cultural representations.F) B) and C)
G) C) and E)

Question 16

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known an

Accepted Answer

A)   product extension.
B)   product customization.
C)   product adaptation.
D)   dual adaptation.
E)   dual integration.F) A) and B)
G) A) and C)

Question 17

When a firm sells a product in a foreign country below its domestic price or below its actual cost, the practice is referred to as

Accepted Answer

A)   loss-leader pricing.
B)   surplus marketing.
C)   dumping.
D)   second-market pricing.
E)   entrepreneurial pricing.F) B) and C)
G) B) and E)

Question 18

When foreign currencies can buy more U.S. dollars,

Accepted Answer

A)   U.S. products are more expensive to foreign customers.
B)   U.S. products are more expensive to U.S. customers.
C)   U.S. products are less expensive to foreign customers.
D)   economists consider it an indicator of an impending long-term economic upturn.
E)   American consumers will buy in large quantities and stockpile in fear of an impending economic crisis.F) All of the above
G) D) and E)

Question 19

Figure 6-4
-According to Figure 6-4, points A and D would most likely represent ________ and ________ options respectively for entering the global marketplace.

Accepted Answer

A)   joint venture and licensing
B)   licensing and exporting
C)   licensing and joint venture
D)   direct investment and licensing
E)   exporting and direct investmentF) None of the above
G) B) and C) E

Question 20

Which of the following types of firms would be most likely to use a global marketing strategy?

Accepted Answer

A)   multidomestic
B)   multinational
C)   international
D)   transnational
E)   open borderF) All of the above
G) A) and B)

Exam 6: Understanding and Reaching Global Consumers and Markets

Cross-cultural analysis refers to the study of

Correct AnswerverifiedShow Answer

When a firm sells its domestically produced products in a foreign country through an intermediary, it is referred to as

Correct AnswerverifiedShow Answer

The use of ________ as a tool for exchanging goods, services, and information on a global scale is one of the developments that has affected world trade.

Correct AnswerverifiedShow Answer

In terms of the global marketplace, there are three primary types of companies: ________ firms, international firms, and transnational firms.

Correct AnswerverifiedShow Answer

An alcohol-free Listerine Zero is popular in Muslim countries where alcohol is forbidden. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

Arguments in favor of protectionism include that it

Correct AnswerverifiedShow Answer

A country's imports

Correct AnswerverifiedShow Answer

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis. In your answer, define cross-cultural analysis.

Correct AnswerverifiedCross-cultural analysis involves the stu...View AnswerShow Answer

Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

Recently, the United States imposed a 35 percent tariff on Chinese tire imports in hopes of sustaining U.S. jobs in tire manufacturing. This addition of tariffs is an example of

Correct AnswerverifiedShow Answer

For the marketer, a thorough ________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

Correct AnswerverifiedShow Answer

When a country's exports exceed its imports,

Correct AnswerverifiedShow Answer

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct AnswerverifiedE

What global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Correct AnswerverifiedA

Because different cultures often attach different meanings to things, these representations of ideas are referred to as

Correct AnswerverifiedShow Answer

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known an

Correct AnswerverifiedShow Answer

When a firm sells a product in a foreign country below its domestic price or below its actual cost, the practice is referred to as

Correct AnswerverifiedShow Answer

When foreign currencies can buy more U.S. dollars,

Correct AnswerverifiedShow Answer

Figure 6-4 -According to Figure 6-4, points A and D would most likely represent ________ and ________ options respectively for entering the global marketplace.

Correct AnswerverifiedE

Which of the following types of firms would be most likely to use a global marketing strategy?

Correct AnswerverifiedShow Answer

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Cross-cultural analysis involves the stu...
View Answer

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E

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A

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Figure 6-4 -According to Figure 6-4, points A and D would most likely represent and options respectively for entering the global marketplace.

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E

Correct Answer
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