Question 1

The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others is referred to as

Accepted Answer

A)   integrated marketing.
B)   institutional marketing.
C)   business-to-business marketing.
D)   reseller marketing.
E)   organizational marketing.F) A) and D)
G) B) and E)

Question 2

The existence of reciprocal arrangements, the long-term contracts, and the buyer-seller relationships that evolve into supply partnerships, are all examples of

Accepted Answer

A)   illegal activities that are a common weakness of organizational buying.
B)   illegal activities that result from collusion between buyers and sellers.
C)   activities that are strictly governed by the NAICS.
D)   the nature of relationships between buyers and sellers in organizational buying.
E)   activities that result from extreme competition between manufacturers when there are too few suppliers.F) A) and D)
G) A) and C)

Question 3

A software company has updated its logo. It now needs to order new letterhead and business cards. This purchase would be a

Accepted Answer

A)   modified rebuy.
B)   straight rebuy.
C)   new buy.
D)   standard reorder.
E)   class buy.F) All of the above
G) B) and D)

Question 4

Figure 5-4
-Figure 5-4 shows the three buy classes encountered by organizational buyers. Column A is referred to as a

Accepted Answer

A)   modified rebuy.
B)   straight rebuy.
C)   new buy.
D)   standard reorder.
E)   class buy.F) A) and B)
G) B) and E)

Exam 5: Understanding Organizations As Customers

A software company has updated its logo. It now needs to order new letterhead and business cards. This purchase would be a

Correct Answer
verified

Figure 5-4 -Figure 5-4 shows the three buy classes encountered by organizational buyers. Column A is referred to as a

Correct Answer
verified

The existence of reciprocal arrangements, the long-term contracts, and the buyer-seller relationships that evolve into supply partnerships, are all examples of

Correct Answer
verified

The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others is referred to as

Correct Answer
verified

Exam 5: Understanding Organizations As Customers

A software company has updated its logo. It now needs to order new letterhead and business cards. This purchase would be a

Correct AnswerverifiedShow Answer

Figure 5-4 -Figure 5-4 shows the three buy classes encountered by organizational buyers. Column A is referred to as a

Correct AnswerverifiedShow Answer

The existence of reciprocal arrangements, the long-term contracts, and the buyer-seller relationships that evolve into supply partnerships, are all examples of

Correct AnswerverifiedShow Answer

The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified