Question 1

Whistle-blowers refer to

Accepted Answer

A)   employees who are simultaneously employed by competing firms and who trade company secrets.
B)   employees who blackmail or extort money from their employers.
C)   employees who are coerced by their employers to participate in illegal or unethical activities.
D)   customers who report unethical or illegal actions of the firms that market the offerings they purchased.
E)   employees who report unethical or illegal actions of their employers.F) D) and E)
G) B) and D)

Question 2

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Accepted Answer

A)   be heard.
B)   be treated courteously.
C)   safety.
D)   quality.
E)   be informed.F) None of the above
G) A) and B)

Question 3

Though definitions are inconsistent, Generation Y, especially its younger members, are frequently associated with

Accepted Answer

A)   the echo bust.
B)   the baby bust.
C)   the lost generation.
D)   the baby boomerang.
E)   millennials.F) A) and B)
G) A) and C)

Question 4

A key difference between cause marketing and a charitable contribution is

Accepted Answer

A)   a charitable contribution provides an organization with a lower tax deduction.
B)   there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C)   charitable donations are contributed at the sole discretion of the firm while the amount for cause marketing is directly affected by consumers' purchases.
D)   cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
E)   there is essentially no difference between a charitable contribution and cause marketing.F) A) and D)
G) A) and B)

Question 5

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

Accepted Answer

A)   Internet marketing.
B)   marketspace.
C)   electronic commerce.
D)   marketplace.
E)   e-exchange.F) A) and E)
G) D) and E)

Question 6

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A)   organizational structures
B)   corporate culture and expectations
C)   national and local legislation
D)   the strength and stability of political parties
E)   a nation's moral philosophyF) A) and B)
G) A) and C)

Question 7

During a recessionary period, which of the following economic behavior would be expected?

Accepted Answer

A)   Consumer would switch from premium brands to lower-priced ones.
B)   Consumer use of credit would increase.
C)   Taxes would increase nationally.
D)   Property values would jump dramatically.
E)   Consumers would use the majority of their discretionary income on groceries.F) C) and E)
G) A) and E)

Question 8

There are only three major recording labels in the world- Sony BMG, Universal Music Group, and Warner Music Group. They are responsible for the vast majority of music recordings that are made. Harry says that these three music companies operate as an oligopoly. Maryanne says that they operate as monopolistic competition. Explain how each came to his or her conclusion. Who is correct?

Accepted Answer

Monopolistic competition occurs when man...

Question 9

Small businesses employ about ________ of all private-sector employees.

Accepted Answer

A)   one-quarter
B)   one-third
C)   one-half
D)   three-quarters
E)   90 percentF) D) and E)
G) A) and D)

Question 10

Identify and describe the two types of personal moral philosophy.

Accepted Answer

Ultimately, ethical choices are based on...

Question 11

All of the following are economic indicators except which?

Accepted Answer

A)   inflation
B)   barriers to entry
C)   unemployment
D)   GDP
E)   deflationF) A) and B)
G) C) and D)

Question 12

According to population estimates, ________ have recently surpassed baby boomers as the largest living generation, with 75 million people.

Accepted Answer

A)   the gray market.
B)   baby busters.
C)   Generation X.
D)   the baby boomerang.
E)   millennials.F) A) and B)
G) B) and E)

Question 13

Triple-bottom line refers to

Accepted Answer

A)   the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
B)   the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously.
C)   the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers.
D)   the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously.
E)   three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use.F) B) and C)
G) A) and B)

Question 14

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products is often adjusted accordingly. Changing oil prices would be an example of ________ force.

Accepted Answer

A)   a social
B)   an economic
C)   a technological
D)   a competitive
E)   a regulatoryF) B) and D)
G) B) and C)

Question 15

Technology is defined as

Accepted Answer

A)   any device or process based on scientific discoveries that are less than one year old.
B)   any mechanical device used in the production or distribution of a product.
C)   scientific findings that are used now or are able to generate a profit.
D)   ideas or concepts that will one day be translated into usable devices, mechanisms, or processes.
E)   the inventions or innovations from applied science or engineering research.F) C) and D)
G) None of the above

Question 16

The duty of a firm to maximize financial returns for its owners or stockholders is referred to as

Accepted Answer

A)   social responsibility.
B)   value consciousness.
C)   benefit marketing.
D)   profit responsibility.
E)   stakeholder responsibility.F) D) and E)
G) A) and E)

Question 17

Which of the following statements regarding social forces is most accurate?

Accepted Answer

A)   Changes in social forces can have a dramatic impact on marketing strategy.
B)   Social forces within an organization motivate employees to improve their productivity.
C)   Social forces determine all of the other environmental forces that affect an organization.
D)   Of all the environmental forces, social forces are the easiest for a marketer to manipulate.E) A) and B)
F) B) and C)

Question 18

All of the following statements about a person's moral philosophy are true except which?

Accepted Answer

A)   Moral philosophy is usually in written form in the workplace.
B)   Moral philosophy is learned through the process of socialization with family and friends.
C)   Moral philosophy is influenced by the corporate culture a person is in.
D)   Moral philosophy can be learned through formal education.
E)   Moral philosophy is influenced by the societal culture a person is in.F) B) and D)
G) A) and E)

Question 19

During a recessionary period, which of the following economic behavior would be expected?

Accepted Answer

A)   Consumer spending would increase.
B)   The use of credit would decline.
C)   Taxes would increase nationally.
D)   Property values would jump dramatically.
E)   Consumers would use the majority of their discretionary income on entertainment.F) C) and E)
G) B) and D)

Question 20

Technological advances can replace or substitute for existing products in a relatively short period. IBM's Watson is a likely replacement or substitute for

Accepted Answer

A)   TV broadcasts.
B)   digital video recorders.
C)   a customer service representative.
D)   printed publications.
E)   plastic credit cards.F) B) and D)
G) A) and B)

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

Correct Answer
verified

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Correct Answer
verified

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct Answer
verified

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products is often adjusted accordingly. Changing oil prices would be an example of ________ force.

Correct Answer
verified

During a recessionary period, which of the following economic behavior would be expected?

Correct Answer
verified

A key difference between cause marketing and a charitable contribution is

Correct Answer
verified

During a recessionary period, which of the following economic behavior would be expected?

Correct Answer
verified

Technology is defined as

Correct Answer
verified

Identify and describe the two types of personal moral philosophy.

Correct Answer
verified
Ultimately, ethical choices are based on...
View Answer

Which of the following statements regarding social forces is most accurate?

Correct Answer
verified

Technological advances can replace or substitute for existing products in a relatively short period. IBM's Watson is a likely replacement or substitute for

Correct Answer
verified

Correct Answer
verified
Monopolistic competition occurs when man...
View Answer

According to population estimates, ________ have recently surpassed baby boomers as the largest living generation, with 75 million people.

Correct Answer
verified

Small businesses employ about ________ of all private-sector employees.

Correct Answer
verified

All of the following are economic indicators except which?

Correct Answer
verified

All of the following statements about a person's moral philosophy are true except which?

Correct Answer
verified

Triple-bottom line refers to

Correct Answer
verified

Whistle-blowers refer to

Correct Answer
verified

Though definitions are inconsistent, Generation Y, especially its younger members, are frequently associated with

Correct Answer
verified

The duty of a firm to maximize financial returns for its owners or stockholders is referred to as

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

Correct AnswerverifiedShow Answer

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Correct AnswerverifiedShow Answer

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct AnswerverifiedShow Answer

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products is often adjusted accordingly. Changing oil prices would be an example of ________ force.

Correct AnswerverifiedShow Answer

During a recessionary period, which of the following economic behavior would be expected?

Correct AnswerverifiedShow Answer

A key difference between cause marketing and a charitable contribution is

Correct AnswerverifiedShow Answer

During a recessionary period, which of the following economic behavior would be expected?

Correct AnswerverifiedShow Answer

Technology is defined as

Correct AnswerverifiedShow Answer

Identify and describe the two types of personal moral philosophy.

Correct AnswerverifiedUltimately, ethical choices are based on...View AnswerShow Answer

Which of the following statements regarding social forces is most accurate?

Correct AnswerverifiedShow Answer

Technological advances can replace or substitute for existing products in a relatively short period. IBM's Watson is a likely replacement or substitute for

Correct AnswerverifiedShow Answer

Correct AnswerverifiedMonopolistic competition occurs when man...View AnswerShow Answer

According to population estimates, ________ have recently surpassed baby boomers as the largest living generation, with 75 million people.

Correct AnswerverifiedShow Answer

Small businesses employ about ________ of all private-sector employees.

Correct AnswerverifiedShow Answer

All of the following are economic indicators except which?

Correct AnswerverifiedShow Answer

All of the following statements about a person's moral philosophy are true except which?

Correct AnswerverifiedShow Answer

Triple-bottom line refers to

Correct AnswerverifiedShow Answer

Whistle-blowers refer to

Correct AnswerverifiedShow Answer

Though definitions are inconsistent, Generation Y, especially its younger members, are frequently associated with

Correct AnswerverifiedShow Answer

The duty of a firm to maximize financial returns for its owners or stockholders is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Ultimately, ethical choices are based on...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
verified
Monopolistic competition occurs when man...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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