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Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

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Question 31

Multiple Choice

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Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

A) races or ethnic groups.
B) nations.
C) religions.
D) generational cohorts.
E) genders.

F) B) and E)
G) A) and D)

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Question 32

Multiple Choice

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Discretionary income refers to

A) the money deducted from a person's paycheck to pay for federal, state, and local taxes.
B) the total amount of money made by a single individual during his or her lifetime.
C) the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation.
D) the money that is spent for necessities or charitable causes that is exempt from taxation.
E) the money that remains after paying for taxes and necessities.

F) A) and B)
G) C) and E)

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Question 33

Multiple Choice

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Baby boomers can be defined as the generation born

Define green marketing and provide an example.

Only two companies, Intel and AMD, design the computer processors for nearly every laptop and desktop sold in the U.S. today. Intel and AMD operate in which type of competitive environment?

The demographic characteristics of a population and its culture are called

The purpose of ________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

The Better Business Bureau

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of ________ force impacting the marketing environment.

An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and Human Services a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules. The practice posted clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible, which drew complaints for failing to protect health information of consumers. HIPAA rules are an example of ________ forces in the marketing environment.

Marketing and advertising executives were asked to imagine they were senior executives at PepsiCo when a Coca-Cola employee offered to sell them the marketing plan and sample for a new Coke product at a modest price. When asked in an online survey, ________ percent of the executives said they would buy the plan and product sample if there were no repercussions.

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Levi Strauss & Co. uses eight recycled plastic bottles in each pair of Waste<Less jeans, which are composed of at least 20 percent recycled plastic. This is an example of

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?

For millennials, "positive business" involvement means

Cloud computing, such as Apple's iCloud, enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a ________ change in the marketing environment.

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

The form of competition in which there are many sellers and they each have a similar product is referred to as

The Toyota Mirai is a unique vehicle for the Toyota Motor Corporation because it is

Toyota Motor Corporation now has a goal to transition from carmaker to