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As it relates to the R&D decision, the interest-rate cost-of-funds curve


A) usually slopes downward.
B) is the marginal cost element in the MB = MC decision framework.
C) indicates a constant rate of return, r.
D) reflects the interest rate on bank loans but not the implicit interest rate on the use of retained earnings.

E) B) and C)
F) A) and C)

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The following are examples of innovative products in their respective industries, except


A) Nokia's smartphones.
B) Johnson & Johnson's disposable contact lenses.
C) Hewlett-Packard's scientific calculator.
D) Apple's iPhone.

E) None of the above
F) B) and D)

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Innovation pertains to commercialization, while invention pertains more to scientific research.

A) True
B) False

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If a firm improves its production method, this change will shift the firm's


A) total product curve downward.
B) average cost curve downward.
C) average cost curve upward.
D) marginal cost curve upward.

E) A) and B)
F) B) and D)

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"Intrapreneurs" is the term sometimes used to refer to


A) entrepreneurs who are initiators and risk bearers.
B) business people who pool their financial resources to pursue a business idea.
C) individuals who work as their own bosses.
D) salaried employees engaged in R&D activities in existing companies.

E) All of the above
F) A) and D)

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Entrepreneurs


A) work exclusively in government and university R&D laboratories.
B) often form small companies called start-ups.
C) are less likely to exist in service industries than in manufacturing industries.
D) are engaged mainly in basic scientific research.

E) A) and D)
F) A) and C)

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  The table shows the rate of return and R&D spending for a hypothetical firm. Assume the interest-rate cost of funds is 8 percent. What will be the marginal cost and the marginal benefit of the optimal amount of R&D spending? A) MC = 8 percent; MB = 6 percent B) MC = 8 percent; MB = 8 percent C) MC = 6 percent; MB = 8 percent D) MC = 6 percent; MB = 6 percent The table shows the rate of return and R&D spending for a hypothetical firm. Assume the interest-rate cost of funds is 8 percent. What will be the marginal cost and the marginal benefit of the optimal amount of R&D spending?


A) MC = 8 percent; MB = 6 percent
B) MC = 8 percent; MB = 8 percent
C) MC = 6 percent; MB = 8 percent
D) MC = 6 percent; MB = 6 percent

E) B) and C)
F) All of the above

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  The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $2, and the price of good Y is $1. The budget of the consumer is $10. When the consumer purchases the utility-maximizing combination of old product X and new product Y, total utility will be A) 62. B) 78. C) 70. D) 82. The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $2, and the price of good Y is $1. The budget of the consumer is $10. When the consumer purchases the utility-maximizing combination of old product X and new product Y, total utility will be


A) 62.
B) 78.
C) 70.
D) 82.

E) None of the above
F) A) and B)

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A major source of funding of R&D in large, established corporations is


A) venture capital.
B) dividends.
C) mutual funds.
D) retained earnings.

E) None of the above
F) B) and C)

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The following can increase the profits of an innovating firm, except


A) new product introductions.
B) existing product improvements.
C) imitation of its innovation by other firms.
D) successful process innovations.

E) None of the above
F) C) and D)

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One of the advantages of being first to develop a new product is the opportunity to develop brand-name recognition.

A) True
B) False

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  Refer to the diagram, which relates to Firm X. Which of the following would illustrate process innovation by X? A) a downward shift in the total product curve from TP₁ to TP₂ B) an upward shift in the total product curve from TP₂ to TP₁ C) a move from a to b on TP₁ D) a move from c to d on TP₂ Refer to the diagram, which relates to Firm X. Which of the following would illustrate process innovation by X?


A) a downward shift in the total product curve from TP₁ to TP₂
B) an upward shift in the total product curve from TP₂ to TP₁
C) a move from a to b on TP₁
D) a move from c to d on TP₂

E) All of the above
F) A) and C)

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  Refer to the data for a consumer whose income = $12. Suppose the price of new product Z is $10 rather than $1. This consumer would purchase A) some of Z but less than at a price of $1. B) none of Z. C) less of X, Y, and Z than if the price were $1. D) more of X, Y, and Z than if the price were $1. Refer to the data for a consumer whose income = $12. Suppose the price of new product Z is $10 rather than $1. This consumer would purchase


A) some of Z but less than at a price of $1.
B) none of Z.
C) less of X, Y, and Z than if the price were $1.
D) more of X, Y, and Z than if the price were $1.

E) A) and B)
F) C) and D)

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When corporations use retained earnings to finance the R&D for a new venture, the marginal cost of financing is zero.

A) True
B) False

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Suppose that Marlen Fisher has legal protection against anyone producing and selling a fishing lure specifically named "MarFish." This legal protection is most likely to be a


A) trademark.
B) restraining order.
C) patent.
D) copyright.

E) A) and B)
F) All of the above

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The introduction of the iPhone by Apple is an example of a(n)


A) invention.
B) innovation.
C) diffusion.
D) infusion.

E) None of the above
F) All of the above

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  The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $4, and the price of good Y is $3. The budget of the consumer is $18. What is the increase in total utility from the original situation when purchasing just X, compared to now when the consumer purchases the utility-maximizing combination of both X and Y? A) 12 B) 22 C) 42 D) 64 The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $4, and the price of good Y is $3. The budget of the consumer is $18. What is the increase in total utility from the original situation when purchasing just X, compared to now when the consumer purchases the utility-maximizing combination of both X and Y?


A) 12
B) 22
C) 42
D) 64

E) A) and C)
F) B) and C)

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In the inverted-U theory of R&D, which of the following industry concentration ratios would be most conducive to R&D (as a percentage of firm sales) ?


A) 1 percent
B) 10 percent
C) 50 percent
D) 70 percent

E) All of the above
F) A) and C)

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Assume a firm faces these costs: total cost of capital = $4,000; price paid for labor = $20 per labor unit; and price paid for raw materials = $8 per raw-material unit. Originally the firm produced 2,000 units of output by combining its fixed capital with 200 units of labor and 500 units of raw materials. Now the firm changes its production process so that it can produce 3,000 units of output by combining its fixed capital with 100 units of labor and 500 units of raw materials. What happened to average total cost?


A) ATC decreased by $2.67
B) ATC increased by $2.67
C) ATC increased by $3.33
D) ATC decreased by $3.33

E) B) and D)
F) B) and C)

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Firms have several sources of funds to finance their R&D activities, including the following, except


A) loans obtained from banks and bondholders.
B) retained earnings or corporate savings.
C) venture capital and personal savings.
D) anticipated profits from forthcoming new products.

E) B) and C)
F) C) and D)

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