Question 1

When a choice concerns matters of personal value or taste, ________ communicators have a high influence.

Accepted Answer

A)   expert
B)   energetic
C)   attractive
D)   dissimilarE) B) and C)
F) None of the above

Question 2

In the context of the elements of persuasion, other things being equal, information presented first usually has the most influence. This is known as

Accepted Answer

A)   the door-in-the-face technique.
B)   the recency effect.
C)   the primacy effect.
D)   the foot-in-the-door phenomenon.E) B) and C)
F) A) and D)

Question 3

Explain attitude inoculation and how it affects persuasive appeals.

Accepted Answer

Attitude inoculation is a psychological ...

Question 4

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Accepted Answer

The two-step flow of communication in th...

Question 5

Describe a familiar television commercial and analyze the elements of persuasion that it uses. Does it promote and/or assume central route processing or peripheral route processing?

Accepted Answer

One familiar television commercial that ...

Question 6

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Accepted Answer

A)   the speaker has apparently good motives.
B)   the speaker is young and vibrant.
C)   the speaker seems to have ulterior motives.
D)   they are paid to do so.E) B) and D)
F) A) and B)

Question 7

The way a message is delivered is what social psychologists refer to as the ________ of communication.

Accepted Answer

A)   method
B)   route
C)   style
D)   channelE) None of the above
F) B) and D) D

Question 8

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes. Keep in mind the two components of credibility when developing your answer.

Accepted Answer

A television salesperson may seek to enhance his or her perceived credibility in my eyes in several ways. The first component of credibility is expertise, so the salesperson may demonstrate knowledge of the products they are selling by providing detailed information about the features, specifications, and performance of the televisions. They may also reference their experience in the industry and provide examples of successful sales or satisfied customers to establish their expertise.
The second component of credibility is trustworthiness, so the salesperson may seek to build trust by being transparent about pricing, warranties, and return policies. They may also provide testimonials or customer reviews to show that they have a track record of delivering on their promises and providing excellent customer service.

Additionally, the salesperson may use nonverbal cues such as maintaining eye contact, using confident body language, and speaking clearly and articulately to convey professionalism and sincerity. They may also dress in a professional manner and maintain a clean and organized sales environment to further enhance their perceived credibility.

Overall, a television salesperson may seek to enhance their perceived credibility in my eyes by demonstrating expertise, building trust, and conveying professionalism through their knowledge, behavior, and communication.

Question 9

Central route processing ________ explicit attitudes.

Accepted Answer

A)   often has no effect on
B)   often slowly changes
C)   never changes
D)   often swiftly changesE) A) and B)
F) A) and C)

Question 10

A woman wants to ask her partner to buy her a diamond necklace. Which of the following strategies that the woman might use reflects the lowball technique?

Accepted Answer

A)   She cooks a gourmet dinner for her partner, and she shows him a picture of the necklace she likes.
B)   She takes her partner out to dinner and asks if he would gift her a diamond necklace.
C)   She gets her partner to agree to buy her a diamond ring and, at the jewelry store, she informs him that she wants a diamond necklace.
D)   She lets her partner know how much she loves him and tells him that if he loved her as much, he would gift her anything she wants.E) B) and D)
F) A) and B)

Question 11

Explain the different channels of communication and compare their effectiveness.

Accepted Answer

Communication can occur through various ...

Question 12

You have been hired to develop an informational campaign to prevent junior high school students from getting into the habit of smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear appeal that is effective?

Accepted Answer

To construct a fear appeal that is effec...

Question 13

When will it be best to present a persuasive appeal to an audience that is in a good mood versus a bad mood? Why?

Accepted Answer

It will be best to present a persuasive ...

Question 14

Describe how age plays a role in persuasion. Be sure to compare and contrast the life cycle explanation and the generational explanation.

Accepted Answer

Age plays a significant role in persuasi...

Question 15

The ________ route to persuasion occurs when interested people focus on arguments.

Accepted Answer

A)   logical
B)   peripheral
C)   central
D)   partialE) C) and D)
F) B) and D) C

Question 16

In the context of the elements of persuasion, a communicator is considered credible if

Accepted Answer

A)   he or she uses "you know" or "uh" when speaking or stumbles over his or her words.
B)   he or she is able to convince people that he or she is trying to persuade them.
C)   he or she speaks slowly and haltingly.
D)   he or she is seen as knowledgeable on a topic.E) All of the above
F) B) and D)

Exam 7: Persuasion

When a choice concerns matters of personal value or taste, ________ communicators have a high influence.

Correct Answer
verified

In the context of the elements of persuasion, other things being equal, information presented first usually has the most influence. This is known as

Correct Answer
verified

Explain attitude inoculation and how it affects persuasive appeals.

Correct Answer
Answered by ExamLex AI
Attitude inoculation is a psychological ...
View Answer

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Correct Answer
Answered by ExamLex AI
The two-step flow of communication in th...
View Answer

Describe a familiar television commercial and analyze the elements of persuasion that it uses. Does it promote and/or assume central route processing or peripheral route processing?

Correct Answer
Answered by ExamLex AI
One familiar television commercial that ...
View Answer

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Correct Answer
verified

The way a message is delivered is what social psychologists refer to as the ________ of communication.

Correct Answer
verified
D

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes. Keep in mind the two components of credibility when developing your answer.

Central route processing ________ explicit attitudes.

Correct Answer
verified

A woman wants to ask her partner to buy her a diamond necklace. Which of the following strategies that the woman might use reflects the lowball technique?

Correct Answer
verified

Explain the different channels of communication and compare their effectiveness.

Correct Answer
Answered by ExamLex AI
Communication can occur through various ...
View Answer

You have been hired to develop an informational campaign to prevent junior high school students from getting into the habit of smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear appeal that is effective?

Correct Answer
Answered by ExamLex AI
To construct a fear appeal that is effec...
View Answer

When will it be best to present a persuasive appeal to an audience that is in a good mood versus a bad mood? Why?

Correct Answer
Answered by ExamLex AI
It will be best to present a persuasive ...
View Answer

Describe how age plays a role in persuasion. Be sure to compare and contrast the life cycle explanation and the generational explanation.

Correct Answer
Answered by ExamLex AI
Age plays a significant role in persuasi...
View Answer

The ________ route to persuasion occurs when interested people focus on arguments.

Correct Answer
verified
C

In the context of the elements of persuasion, a communicator is considered credible if

Correct Answer
verified

Exam 7: Persuasion

When a choice concerns matters of personal value or taste, ________ communicators have a high influence.

Correct AnswerverifiedShow Answer

In the context of the elements of persuasion, other things being equal, information presented first usually has the most influence. This is known as

Correct AnswerverifiedShow Answer

Explain attitude inoculation and how it affects persuasive appeals.

Correct AnswerAnswered by ExamLex AIAttitude inoculation is a psychological ...View AnswerShow Answer

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Correct AnswerAnswered by ExamLex AIThe two-step flow of communication in th...View AnswerShow Answer

Describe a familiar television commercial and analyze the elements of persuasion that it uses. Does it promote and/or assume central route processing or peripheral route processing?

Correct AnswerAnswered by ExamLex AIOne familiar television commercial that ...View AnswerShow Answer

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Correct AnswerverifiedShow Answer

The way a message is delivered is what social psychologists refer to as the ________ of communication.

Correct AnswerverifiedD

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes. Keep in mind the two components of credibility when developing your answer.

Central route processing ________ explicit attitudes.

Correct AnswerverifiedShow Answer

A woman wants to ask her partner to buy her a diamond necklace. Which of the following strategies that the woman might use reflects the lowball technique?

Correct AnswerverifiedShow Answer

Explain the different channels of communication and compare their effectiveness.

Correct AnswerAnswered by ExamLex AICommunication can occur through various ...View AnswerShow Answer

You have been hired to develop an informational campaign to prevent junior high school students from getting into the habit of smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear appeal that is effective?

Correct AnswerAnswered by ExamLex AITo construct a fear appeal that is effec...View AnswerShow Answer

When will it be best to present a persuasive appeal to an audience that is in a good mood versus a bad mood? Why?

Correct AnswerAnswered by ExamLex AIIt will be best to present a persuasive ...View AnswerShow Answer

Describe how age plays a role in persuasion. Be sure to compare and contrast the life cycle explanation and the generational explanation.

Correct AnswerAnswered by ExamLex AIAge plays a significant role in persuasi...View AnswerShow Answer

The ________ route to persuasion occurs when interested people focus on arguments.

Correct AnswerverifiedC

In the context of the elements of persuasion, a communicator is considered credible if

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Attitude inoculation is a psychological ...
View Answer

Correct Answer
Answered by ExamLex AI
The two-step flow of communication in th...
View Answer

Correct Answer
Answered by ExamLex AI
One familiar television commercial that ...
View Answer

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Communication can occur through various ...
View Answer

Correct Answer
Answered by ExamLex AI
To construct a fear appeal that is effec...
View Answer

Correct Answer
Answered by ExamLex AI
It will be best to present a persuasive ...
View Answer

Correct Answer
Answered by ExamLex AI
Age plays a significant role in persuasi...
View Answer

Correct Answer
verified
C

Correct Answer
verified