Question 1

The a la carte revenue model allows users to pay only for what they use.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following statements about online magazine publishing is not true?

Accepted Answer

A)  The total magazine audience size decreased in 2015,due entirely to the growth of digital magazines.
B)  More than 35% of tablet computer owners read magazine content once a week.
C)  The percentage of adults who read digital edition magazines has more than quadrupled since 2011.
D)  A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month.E) B) and D)
F) A) and D)

Question 3

Around what percentage of Amazon's top 100 selling books are now self-published?

Accepted Answer

A)  10%
B)  25%
C)  40%
D)  50%E) A) and C)
F) C) and D)

Question 4

Millennials are the first generation to be born into the digital revolution of the 20th century.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following happened when newspapers used a print-centric business model?

Accepted Answer

A)  Google launched its search engine.
B)  Apple introduced the iPhone.
C)  Facebook opened to the public.
D)  The adoption of smartphones and tablets has grown rapidly.E) C) and D)
F) A) and B)

Question 6

In 2014,Amazon engaged in a trade dispute with ______________ over the pricing of e-books.

Accepted Answer

A)  Barnes & Noble
B)  Penguin Random House
C)  Hachette
D)  Harper CollinsE) A) and C)
F) B) and C)

Question 7

Zinio is an example of which of the following?

Accepted Answer

A)  interactive book developer
B)  magazine aggregator
C)  e-reader platform
D)  vanity pressE) A) and C)
F) C) and D)

Question 8

Which of the following streaming TV devices does not involve use of a remote controller?

Accepted Answer

A)  Google Chromecast
B)  Apple TV
C)  Amazon Fire TV
D)  RokuE) C) and D)
F) None of the above

Question 9

In 2015,which of the following forms of entertainment produced the least amount of revenue?

Accepted Answer

A)  Radio
B)  Music
C)  Video games
D)  TelevisionE) B) and C)
F) A) and B)

Question 10

All of the following are examples of technology convergence except:

Accepted Answer

A)  the iPad.
B)  Amazon Books Publishing.
C)  Apple TV.
D)  smartphones.E) B) and D)
F) None of the above

Question 11

DRM refers to a combination of ________ for protecting digital content.

Accepted Answer

A)  hardware and software methods
B)  technical and legal means
C)  user and publisher agreements
D)  local and remote policiesE) None of the above
F) B) and C)

Question 12

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Accepted Answer

A) True 
 B)False  True

Question 13

Explain the concept of media convergence.

Accepted Answer

The term media convergence refers to dig...

Question 14

__________________ account(s) for the second largest amount of paid online content revenues in the United States in 2016.

Accepted Answer

A)  Online video games
B)  Internet radio
C)  Online music
D)  Online TV and moviesE) All of the above
F) B) and D)

Question 15

Which of the following statements about the wholesale and agency models for selling books is not true?

Accepted Answer

A)  In the wholesale model,the retailer decides at what price to sell a book to the consumer.
B)  Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
C)  Amazon supports the agency model.
D)  A result of the agency model was that Amazon's prices on e-books rose.E) None of the above
F) A) and D)

Question 16

Which streaming gaming channel was purchased by Amazon in 2015?

Accepted Answer

A)  Dailymotion
B)  YouTube.com
C)  Twitch.tv
D)  Shield.nvidia.comE) B) and D)
F) A) and B) C

Question 17

Together Amazon and Apple account for ___ of the e-book market.

Accepted Answer

A)  50%
B)  75%
C)  85%
D)  90%E) A) and D)
F) A) and C)

Question 18

What is digital rights management (DRM)and why is it used?

Accepted Answer

Digital rights management (DRM)refers to...

Question 19

What are the three different online business models that newspapers have employed from 1995-2016?

Accepted Answer

Newspapers have developed three distinct...

Question 20

In 2016,e-book sales are expected to constitute about ________% of all consumer book sales.

Accepted Answer

A)  15
B)  25
C)  35
D)  45E) A) and C)
F) A) and B)

Exam 10: Online Content and Media

The a la carte revenue model allows users to pay only for what they use.

Correct AnswerverifiedTrue

Which of the following statements about online magazine publishing is not true?

Correct AnswerverifiedShow Answer

Around what percentage of Amazon's top 100 selling books are now self-published?

Correct AnswerverifiedShow Answer

Millennials are the first generation to be born into the digital revolution of the 20th century.

Correct AnswerverifiedShow Answer

Which of the following happened when newspapers used a print-centric business model?

Correct AnswerverifiedShow Answer

In 2014,Amazon engaged in a trade dispute with ______________ over the pricing of e-books.

Correct AnswerverifiedShow Answer

Zinio is an example of which of the following?

Correct AnswerverifiedShow Answer

Which of the following streaming TV devices does not involve use of a remote controller?

Correct AnswerverifiedShow Answer

In 2015,which of the following forms of entertainment produced the least amount of revenue?

Correct AnswerverifiedShow Answer

All of the following are examples of technology convergence except:

Correct AnswerverifiedShow Answer

DRM refers to a combination of ________ for protecting digital content.

Correct AnswerverifiedShow Answer

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Correct AnswerverifiedTrue

Explain the concept of media convergence.

Correct AnswerverifiedThe term media convergence refers to dig...View AnswerShow Answer

__________________ account(s) for the second largest amount of paid online content revenues in the United States in 2016.

Correct AnswerverifiedShow Answer

Which of the following statements about the wholesale and agency models for selling books is not true?

Correct AnswerverifiedShow Answer

Which streaming gaming channel was purchased by Amazon in 2015?

Correct AnswerverifiedC

Together Amazon and Apple account for ___ of the e-book market.

Correct AnswerverifiedShow Answer

What is digital rights management (DRM)and why is it used?

Correct AnswerverifiedDigital rights management (DRM)refers to...View AnswerShow Answer

What are the three different online business models that newspapers have employed from 1995-2016?

Correct AnswerverifiedNewspapers have developed three distinct...View AnswerShow Answer

In 2016,e-book sales are expected to constitute about ________% of all consumer book sales.

Correct AnswerverifiedShow Answer

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True

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The term media convergence refers to dig...
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C

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Digital rights management (DRM)refers to...
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Newspapers have developed three distinct...
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