Question 1

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?

Accepted Answer

A)  In his first attempt,David Windorski,a 3M inventor,designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
B)  Paralegals were initially the intended target market for the Post-it Flag Highlighter.
C)  David Windorski,a 3M inventor,developed the Post-it Flag Pen for the office worker segment.
D)  The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
E)  In development of the Post-it Flag Highlighter,David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.F) A) and B)
G) All of the above

Question 2

One challenge faced by organizations is the need to focus on consumer needs while also ________ the interests of countless other people,groups,and forces that interact to shape the nature of its actions.

Accepted Answer

A)  resisting
B)  striking a balance among
C)  developing
D)  being responsible for
E)  minimizingF) All of the above
G) A) and C)

Question 3

Describe two different target markets for two different products or services you,your friends,or your family have recently purchased or used.

Accepted Answer

A target market is a specific group of p...

Question 4

Assume you are a salesperson for a direct marketing firm that does in-home jewelry parties.If most of your hosts or hostesses hold only one party a year,what strategies could you use to build strong customer relationships? If you are creating your own business for this example,make sure to describe your product(s)in your introductory sentence.

Accepted Answer

A quality answer should have a strong em...

Question 5

Innovations in the textile industry have led to fabrics that help regulate body temperature,reduce wind resistance,and control muscle vibration,all of which help improve athletic performance.This shows how manufacturing can create ________ utility.

Accepted Answer

A)  time
B)  form
C)  place
D)  possession
E)  marketF) B) and D)
G) A) and D)

Question 6

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from agave leaves.Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible,making this an example of

Accepted Answer

A)  the societal marketing concept.
B)  the marketing concept.
C)  consumerism.
D)  target markets.
E)  capitalism.F) A) and E)
G) A) and B)

Question 7

In marketing,each ________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Accepted Answer

A)  market segment
B)  demographic cluster
C)  organizational buyer group
D)  ultimate consumer group
E)  qualified prospect groupF) C) and D)
G) A) and C)

Question 8

Suppose you want a snack after taking this exam.Domino's is located across the street from your College of Business classroom.Unfortunately,you forgot your wallet in the haste of getting to class on time to take the test.Therefore,you have no means to pay for the pizza.Which of the following reasons explain why marketing fails to occur here between you and Domino's?

Accepted Answer

A)  There is only one party with unsatisfied needs.
B)  The ability to satisfy a need is missing.
C)  A desire to satisfy a need is missing.
D)  No assessments of consumer wants and needs have been made.
E)  There is no way for the parties involved to communicate.F) A) and D)
G) A) and C)

Question 9

A factor that might doom a product in the marketplace is referred to as

Accepted Answer

A)  an albatross.
B)  a land mine.
C)  a pitfall.
D)  a showstopper.
E)  a wild card.F) None of the above
G) B) and E)

Question 10

Hudson News Distribution owners Lisa and James Cohen recently launched a quarterly art and interior design magazine,Galerie,to be distributed exclusively in their retail stores.Who is the ultimate consumer for this magazine?

Accepted Answer

A)  the person who buys the magazine to read at home
B)  the person who stocks the magazine rack at Hudson News
C)  any person who owns Hudson News stock
D)  the salesperson at Hudson News
E)  All those who benefit from the magazine,from the owners and writers,to the seller,to the reader at home,are the ultimate consumers.F) A) and D)
G) B) and C)

Question 11

All of the following are marketing mix strategies that Chobani has used to sell its yogurt except which?

Accepted Answer

A)  sponsor U.S.Olympic and Paralympic teams
B)  price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase sales and market share
C)  use Facebook,YouTube,and other social media to promote Chobani yogurt
D)  rely on word of mouth to reach new customers
E)  air a Super Bowl commercial featuring a large bear searching for a snackF) None of the above
G) A) and E) B

Question 12

Entities such as manufacturers,retailers,and government agencies that buy goods and services for their own use or for resale are referred to as

Accepted Answer

A)  intermediate buyers.
B)  selling agents.
C)  organizational buyers.
D)  manufacturing agents.
E)  brokers.F) B) and E)
G) A) and E) C

Question 13

The societal marketing concept

Accepted Answer

A)  is the moral principles and values that govern the actions and decisions of an organization.
B)  is the idea that organizations are part of a larger society and are accountable to that society for their actions.
C)  actively tries to understand customer needs and satisfy them while satisfying the firm's goals.
D)  involves conducting business in a way that protects the natural environment while making economic progress.
E)  is the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being.F) A) and C)
G) B) and E)

Question 14

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era in U.S.business history) .Which of the following statements would you most likely expect management to make if sales of this new candy bar were much lower than expected?

Accepted Answer

A)  "We'd better do some market testing to determine why people are dissatisfied."
B)  "Perhaps we should make candy bars with raisins."
C)  "Let's put more aggressive salespeople in the field."
D)  "Let's lower the price and change the name."
E)  "Don't worry about it;we're the largest candy manufacturer in the area.Sooner or later they'll get hungry enough that they'll come to us."F) B) and C)
G) A) and E)

Question 15

Showstoppers refer to

Accepted Answer

A)  creative or innovative members of a marketing team.
B)  unexpected alternative uses for a product that result in a sudden increase in sales.
C)  factors that might doom a product in the marketplace.
D)  a sudden loss of financial backing even though the item is in production.
E)  a situation when a competitor's product suddenly beats a firm's new product to the marketplace.F) All of the above
G) None of the above

Question 16

A local college of business offers an outstanding graduate business school education program.Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high-paying,fulfilling position.Was this a marketing exchange?

Accepted Answer

A)  No,because the university earned a profit from Marissa's tuition.
B)  No,because money was exchanged in the form of tuition and Marissa's income will come from her employer,not the graduate school.
C)  No,because the school did not provide Marissa with a tangible product,only the potential of an education.
D)  Yes,because the university promised Marissa she would graduate on time,and she did.
E)  Yes,because paying tuition was exchanged for knowledge that directly led to Marissa's high-paying,fulfilling new job.F) D) and E)
G) C) and D)

Question 17

The five major environmental forces in a marketing decision are

Accepted Answer

A)  climate change,natural resources,pollution,natural disasters,and global conflict.
B)  social,technological,economic,competitive,and regulatory.
C)  corporate ownership,internal management,supplier partnerships,strategic alliances,and customer relationships.
D)  product,price,promotion,place,and people.
E)  ethics,sustainability,cultural awareness,diversity,and values.F) B) and C)
G) A) and E) B

Question 18

Which of the following would a marketer use as a synonym for the marketing mix?

Accepted Answer

A)  the four Ps of marketing
B)  environmental forces
C)  macromarketing forces
D)  marketing management factors
E)  micromarketing factorsF) D) and E)
G) A) and D)

Question 19

From its inception,Chobani wanted to place its yogurt where?

Accepted Answer

A)  in organic foods section of major grocery store chains
B)  in warehouse club stores like Sam's Club or Costco
C)  in the dairy case of major grocery store chains
D)  in mass merchandise stores like Target
E)  in independent organic cooperatives,farmer's markets,and major organic grocery stores like Whole Foods or SproutsF) A) and D)
G) A) and E)

Question 20

Describe Chobani's distribution (place)strategy.

Accepted Answer

From the beginning,Chobani pushed for di...

Exam 1: Creating Customer Relationships and Value Through Marketing

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?

Correct Answer
verified

One challenge faced by organizations is the need to focus on consumer needs while also ________ the interests of countless other people,groups,and forces that interact to shape the nature of its actions.

Correct Answer
verified

Describe two different target markets for two different products or services you,your friends,or your family have recently purchased or used.

Correct Answer
verified
A target market is a specific group of p...
View Answer

Correct Answer
verified
A quality answer should have a strong em...
View Answer

Innovations in the textile industry have led to fabrics that help regulate body temperature,reduce wind resistance,and control muscle vibration,all of which help improve athletic performance.This shows how manufacturing can create ________ utility.

Correct Answer
verified

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from agave leaves.Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible,making this an example of

Correct Answer
verified

In marketing,each ________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Correct Answer
verified

Correct Answer
verified

A factor that might doom a product in the marketplace is referred to as

Correct Answer
verified

Hudson News Distribution owners Lisa and James Cohen recently launched a quarterly art and interior design magazine,Galerie,to be distributed exclusively in their retail stores.Who is the ultimate consumer for this magazine?

Correct Answer
verified

All of the following are marketing mix strategies that Chobani has used to sell its yogurt except which?

Correct Answer
verified
B

Entities such as manufacturers,retailers,and government agencies that buy goods and services for their own use or for resale are referred to as

Correct Answer
verified
C

The societal marketing concept

Correct Answer
verified

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era in U.S.business history) .Which of the following statements would you most likely expect management to make if sales of this new candy bar were much lower than expected?

Correct Answer
verified

Showstoppers refer to

Correct Answer
verified

A local college of business offers an outstanding graduate business school education program.Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high-paying,fulfilling position.Was this a marketing exchange?

Correct Answer
verified

The five major environmental forces in a marketing decision are

Correct Answer
verified
B

Which of the following would a marketer use as a synonym for the marketing mix?

Correct Answer
verified

From its inception,Chobani wanted to place its yogurt where?

Correct Answer
verified

Describe Chobani's distribution (place)strategy.

Correct Answer
verified
From the beginning,Chobani pushed for di...
View Answer

Exam 1: Creating Customer Relationships and Value Through Marketing

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?

Correct AnswerverifiedShow Answer

One challenge faced by organizations is the need to focus on consumer needs while also ________ the interests of countless other people,groups,and forces that interact to shape the nature of its actions.

Correct AnswerverifiedShow Answer

Describe two different target markets for two different products or services you,your friends,or your family have recently purchased or used.

Correct AnswerverifiedA target market is a specific group of p...View AnswerShow Answer

Correct AnswerverifiedA quality answer should have a strong em...View AnswerShow Answer

Innovations in the textile industry have led to fabrics that help regulate body temperature,reduce wind resistance,and control muscle vibration,all of which help improve athletic performance.This shows how manufacturing can create ________ utility.

Correct AnswerverifiedShow Answer

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from agave leaves.Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible,making this an example of

Correct AnswerverifiedShow Answer

In marketing,each ________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A factor that might doom a product in the marketplace is referred to as

Correct AnswerverifiedShow Answer

Hudson News Distribution owners Lisa and James Cohen recently launched a quarterly art and interior design magazine,Galerie,to be distributed exclusively in their retail stores.Who is the ultimate consumer for this magazine?

Correct AnswerverifiedShow Answer

All of the following are marketing mix strategies that Chobani has used to sell its yogurt except which?

Correct AnswerverifiedB

Entities such as manufacturers,retailers,and government agencies that buy goods and services for their own use or for resale are referred to as

Correct AnswerverifiedC

The societal marketing concept

Correct AnswerverifiedShow Answer

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era in U.S.business history) .Which of the following statements would you most likely expect management to make if sales of this new candy bar were much lower than expected?

Correct AnswerverifiedShow Answer

Showstoppers refer to

Correct AnswerverifiedShow Answer

A local college of business offers an outstanding graduate business school education program.Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high-paying,fulfilling position.Was this a marketing exchange?

Correct AnswerverifiedShow Answer

The five major environmental forces in a marketing decision are

Correct AnswerverifiedB

Which of the following would a marketer use as a synonym for the marketing mix?

Correct AnswerverifiedShow Answer

From its inception,Chobani wanted to place its yogurt where?

Correct AnswerverifiedShow Answer

Describe Chobani's distribution (place)strategy.

Correct AnswerverifiedFrom the beginning,Chobani pushed for di...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A target market is a specific group of p...
View Answer

Correct Answer
verified
A quality answer should have a strong em...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified
C

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
From the beginning,Chobani pushed for di...
View Answer