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Exam 11: Managing Successful Products, services, and Brands

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Question 171

Multiple Choice

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When Wendy's wants to increase the value of its Dave's Hot 'N Juicy cheeseburger to its customers,it combines complementary items (French fries and a soft drink) to expedite the ordering process and provide a complete meal.This product modification approach is called

A) a BOGO deal.
B) product modification.
C) product repositioning.
D) product differentiation.
E) product bundling.

F) C) and E)
G) A) and E)

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Question 172

Multiple Choice

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A ________ product is one for which significant customer education is required and there is an extended introductory period.

A) low-learning
B) fashion
C) fad
D) substitute
E) high-learning

F) A) and B)
G) A) and C)

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Question 173

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Ralston Purina advertises with the following slogan: "Your Pet,Our Passion-Premium Pet Food by Purina." The firm now offers high-quality,super-premium cat and dog food based on formulations that promote "life-stage nutrition." This line is an example of

Warranties,money-back guarantees,extensive usage instructions,demonstrations,and free samples are all ways in which companies attempt to ________ new product adoption.

Adding value to the product (or line) through additional features or higher-quality materials is referred to as

A branding strategy in which a company uses one name for all its products in a product class is referred to as

Gatorade offers a range of product offerings.The firm uses one name for all its products in a product class.Gatorade is using a ________ strategy.

Which of the following is a product modification strategy?

Desktop PCs are in which stage of their product life cycle according to the text?

Nike has successfully used ________ with its lines Air Jordan and Air Lebron.

Thirty years ago,the Mississippi Gulf Coast was a nice place to vacation with a white sandy beach,golfing opportunities,resort hotels,and good seafood restaurants.With the addition of casinos,the Gulf Coast improved its odds of being a tourist destination for more travelers.This is an example of a ________ strategy.

Which of the following statements about the decline stage of the product life cycle is most accurate?

When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign,what strategy did it use to manage the product through its life cycle?

The stylized blue and white waves that appear in an oval shape on every package of Ocean Spray brand products is an example of a

A full warranty

A branding strategy in which a firm markets some products under its own name(s) and other products under the name of a reseller because the segment attracted to the reseller is different from its own market is referred to as

When a company sells a new product with the current brand name to enter a new market segment in its product class,it is using a ________ strategy.

The GPS SmartSole is a discreet wearable insole that fits in the shoe and provides GPS tracking of the wearer.This product is being marketed as an inexpensive solution for caregivers whose charges are prone to wandering,like those with Alzheimer's disease or autism.When the insoles were first made available to consumers,what was the marketing objective for the company at that early stage of the product life cycle?

Sony sells a 75" XBR-X940D television with 4K resolution,HDR support,Android TV interface with a multitude of apps,and a premium direct LED lighting system.This Sony TV is in which stage of its product life cycle?

Figure 11-5 -The consumers represented by Segment A in Figure 11-5 above are called