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Explain operational and analytical customer relationship management.

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Customer relationship management (CRM)is...

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In which of the five basic supply chain activities do you plan for the transportation of goods to customers?


A) Plan
B) Source
C) Deliver
D) Return

E) C) and D)
F) B) and C)

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What is a cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things?


A) Computer-aided design/computer-aided manufacturing
B) Maker movement
C) Makerspace
D) RFID electronic product code

E) None of the above
F) B) and C)

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Customer order cycle time is the agreed upon time between the purchase of a product and the delivery of the product.

A) True
B) False

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What discovers optimal sales channels by selecting the right partners and identifying mutual customers?


A) Supplier relationship management
B) Partner relationship management
C) Employee relationship management
D) All of the above

E) A) and B)
F) A) and C)

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Elogistics manages the transportation and storage of goods.

A) True
B) False

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3D Printing is a process that builds-layer by layer in an additive process- a three-dimensional solid object from a digital model.

A) True
B) False

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What is customer relationship management (CRM) ?


A) The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.
B) Integrates all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprisewide information about all business operations.
C) A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
D) Connects the plans, methods, and tools aimed at integrating separate enterprise system.

E) B) and C)
F) A) and D)

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What allows separate systems to communicate directly with each other, eliminating the need for manual entry into multiple systems?


A) Integration
B) Intelligence
C) Data interchange
D) Demand plan

E) None of the above
F) C) and D)

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What is 3D Printing?


A) A process that builds-layer by layer in an additive process- a three-dimensional solid object from a digital model.
B) Uses electronic tags and labels to identify objects wirelessly over short distances.
C) Unmanned aircraft that can fly autonomously, or without a human.
D) Focus on creating artificial intelligence devices that can move and react to sensory input.

E) A) and B)
F) B) and C)

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What is eintegration?


A) The use of the Internet to provide customers with the ability to gain personalized information by querying corporate databases and their information sources.
B) The integration of data from multiple sources, which provides a unified view of all data.
C) Translates information between disparate systems.
D) Packages commonly used applications together, reducing the time needed to integrate applications from multiple vendors.

E) B) and C)
F) C) and D)

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A drone is an unmanned aircraft that can fly autonomously, or without a human. Amazon.com is piloting drone aircraft for package deliveries.

A) True
B) False

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Interactive voice response routes inbound calls to available agents.

A) True
B) False

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What is a place where customer service representatives answer customer inquiries and solve problems, usually by email, chat, or phone?


A) Contact center
B) Web-based Self-service
C) Call scripting system
D) Uplift modeling

E) B) and D)
F) B) and C)

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Opportunity management CRM systems target sales opportunities by finding new customers or companies for future sales.

A) True
B) False

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SCM, CRM, and ERP are all extended ERP components.

A) True
B) False

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Which of the following is not considered a feature in a contact center?


A) Automatic call distribution
B) Interactive voice response
C) Predictive dialing
D) Automatic predictive dialing

E) All of the above
F) C) and D)

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Web-based self-service systems allow customers to use the web to find answers to their questions or solutions to their problems.

A) True
B) False

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Cradle to grave provides materials management support.

A) True
B) False

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The evolution of CRM is reporting, analyzing, and predicting.

A) True
B) False

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