Question 1

The use of only a single retail outlet in each geographic area would be an example of selective distribution.

Accepted Answer

A) True 
 B)False

Question 2

After six years in business, Hellman Candy Company still found it difficult to predict seasonal demand for its line of assorted chocolates. To remedy the situation, Chris, the director of marketing, contacted Hellman's wholesalers for estimates of consumer demand during peak seasonal times. The service that these wholesalers provide is referred to as reducing inventory costs.

Accepted Answer

A) True 
 B)False  False

Question 3

Vending machines are classified as retail outlets.

Accepted Answer

A) True 
 B)False

Question 4

Whirlpool Appliances would most likely use ____ distribution to sell its products.

Accepted Answer

A)   intensive
B)   selective
C)   patterned
D)   exclusive
E)   comprehensiveF) A) and E)
G) B) and C)

Question 5

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n)

Accepted Answer

A)   intermediary network.
B)   catalog discount showroom.
C)   transporter.
D)   channel of distribution.
E)   distributorship.F) All of the above
G) A) and D) D

Question 6

An intermediary that purchases goods in large quantities, takes title to the merchandise, and then sells it to retailers or business users is called a commission broker.

Accepted Answer

A) True 
 B)False

Question 7

What are the components of the direct marketing channel for consumer products?

Accepted Answer

Direct marketing channels for consumer products are pathways that allow companies to sell their products directly to consumers without the involvement of intermediaries such as retailers or wholesalers. The components of direct marketing channels for consumer products typically include:

1. **Product or Service**: The actual item or service being offered to the consumer. This is the core of the direct marketing effort and must be something that fulfills a need or desire for the target market.

2. **Target Audience**: A well-defined group of consumers who are the intended recipients of the marketing efforts. Understanding the target audience is crucial for creating effective direct marketing strategies.

3. **Marketing Message**: The communication that is designed to influence the target audience by informing, persuading, or reminding them about the product or service. This message must be clear, compelling, and tailored to the audience's interests and needs.

4. **Marketing Media**: The channels through which the marketing message is delivered to the target audience. This can include:
   - **Email Marketing**: Sending promotional messages or newsletters directly to the customer's inbox.
   - **Social Media**: Using platforms like Facebook, Instagram, Twitter, or LinkedIn to engage with customers and promote products.
   - **Direct Mail**: Sending physical mail, such as catalogs, brochures, or postcards, to the customer's home or business.
   - **Telemarketing**: Using phone calls to reach out to potential customers with offers and information.
   - **SMS/Mobile Marketing**: Sending text messages to customers' mobile devices with offers, updates, or reminders.
   - **Online Advertising**: Using internet-based advertising methods like pay-per-click ads, banner ads, or sponsored content.
   - **E-commerce Websites**: Selling products or services directly through an online storefront.

5. **Sales Strategy**: The approach used to close the sale with the customer. This could involve online checkout processes, one-on-one sales calls, or personalized follow-ups.

6. **Order Fulfillment**: The process of delivering the product or service to the customer. This includes inventory management, packaging, shipping, and handling returns or exchanges.

7. **Customer Service**: Support provided to customers before, during, and after the purchase. Good customer service is essential for building customer loyalty and encouraging repeat business.

8. **Payment Processing**: The systems used to handle customer payments, which can include online payment gateways, credit card processing, and secure transaction methods.

9. **Data Management**: Collecting, storing, and analyzing customer data to understand buying behaviors, preferences, and to personalize future marketing efforts.

10. **Legal and Ethical Considerations**: Ensuring that all direct marketing activities comply with relevant laws, such as data protection regulations, and follow ethical guidelines to maintain consumer trust.

By effectively managing these components, businesses can create a direct marketing channel that not only reaches their target audience but also builds lasting relationships with customers, leading to increased sales and brand loyalty.

Question 8

A ____ is in essence a merchant wholesaler that is owned by a manufacturer.

Accepted Answer

A)   sales force
B)   manufacturer's sales branch
C)   jobber
D)   distributor
E)   commission merchantF) A) and B)
G) A) and C)

Question 9

Producers of business products generally tend to use long channels of distribution.

Accepted Answer

A) True 
 B)False

Question 10

Marketing organizations that link producer and consumer within a marketing channel are called

Accepted Answer

A)   distributorships.
B)   warehousing groups.
C)   marketing intermediaries.
D)   shopping centers.
E)   supermarkets.F) A) and B)
G) A) and C)

Question 11

Thompson Manufacturing Company owns fifteen semi-trailer trucks that it uses to deliver the furniture it manufactures. The company is a ____ carrier.

Accepted Answer

A)   long-distance
B)   private
C)   contract
D)   transportation
E)   heavy-dutyF) All of the above
G) B) and C)

Question 12

Target and Walmart are considered

Accepted Answer

A)   department stores.
B)   superstores.
C)   independent retailers.
D)   convenience stores.
E)   discount stores.F) D) and E)
G) B) and E)

Question 13

What is the fastest and most expensive means of transportation? What types of products would you most likely ship by this method?

Accepted Answer

The fastest and most expensive means of ...

Question 14

A general-merchandise wholesaler carries a select group of products within a single line of merchandise.

Accepted Answer

A) True 
 B)False

Question 15

How do full-service wholesalers and limited-service wholesalers differ? How do general-merchandise wholesalers, limited-line wholesalers, and specialty-line wholesalers differ in the products they carry?

Accepted Answer

Full-service wholesalers and limited-ser...

Question 16

The A-1 Computer Store buys computer parts from Ingram Micro, a wholesaler. All of the following are services that Ingram Micro is likely to provide to A-1 except

Accepted Answer

A)   helping finance purchases.
B)   keeping up-to-date computer component information.
C)   manufacturing out-of-stock components.
D)   arranging trade shows.
E)   offering promotional incentives.F) C) and D)
G) A) and B)

Question 17

A middleman that takes title to products is called a

Accepted Answer

A)   marketing channel.
B)   functional middleman.
C)   merchant middleman.
D)   retailer.
E)   wholesaler.F) C) and D)
G) B) and E)

Question 18

A retail outlet that sells a single category of merchandise is known as a specialty store.

Accepted Answer

A) True 
 B)False

Question 19

A form of retailing where consumers can buy products using a computer is called

Accepted Answer

A)   online retailing.
B)   television home shopping.
C)   telemarketing.
D)   door-to-door marketing.
E)   catalog marketing.F) A) and B)
G) A) and C)

Question 20

Exclusive distribution is the use of a single retail outlet in each geographic area.

Accepted Answer

A) True 
 B)False

Exam 14: Wholesaling, Retailing, and Physical Distribution

The use of only a single retail outlet in each geographic area would be an example of selective distribution.

Correct Answer
verified

Correct Answer
verified
False

Vending machines are classified as retail outlets.

Correct Answer
verified

Whirlpool Appliances would most likely use ____ distribution to sell its products.

Correct Answer
verified

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n)

Correct Answer
verified
D

An intermediary that purchases goods in large quantities, takes title to the merchandise, and then sells it to retailers or business users is called a commission broker.

Correct Answer
verified

What are the components of the direct marketing channel for consumer products?

A ____ is in essence a merchant wholesaler that is owned by a manufacturer.

Correct Answer
verified

Producers of business products generally tend to use long channels of distribution.

Correct Answer
verified

Marketing organizations that link producer and consumer within a marketing channel are called

Correct Answer
verified

Thompson Manufacturing Company owns fifteen semi-trailer trucks that it uses to deliver the furniture it manufactures. The company is a ____ carrier.

Correct Answer
verified

Target and Walmart are considered

Correct Answer
verified

What is the fastest and most expensive means of transportation? What types of products would you most likely ship by this method?

Correct Answer
Answered by ExamLex AI
The fastest and most expensive means of ...
View Answer

A general-merchandise wholesaler carries a select group of products within a single line of merchandise.

Correct Answer
verified

How do full-service wholesalers and limited-service wholesalers differ? How do general-merchandise wholesalers, limited-line wholesalers, and specialty-line wholesalers differ in the products they carry?

Correct Answer
Answered by ExamLex AI
Full-service wholesalers and limited-ser...
View Answer

The A-1 Computer Store buys computer parts from Ingram Micro, a wholesaler. All of the following are services that Ingram Micro is likely to provide to A-1 except

Correct Answer
verified

A middleman that takes title to products is called a

Correct Answer
verified

A retail outlet that sells a single category of merchandise is known as a specialty store.

Correct Answer
verified

A form of retailing where consumers can buy products using a computer is called

Correct Answer
verified

Exclusive distribution is the use of a single retail outlet in each geographic area.

Correct Answer
verified

Exam 14: Wholesaling, Retailing, and Physical Distribution

The use of only a single retail outlet in each geographic area would be an example of selective distribution.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedFalse

Vending machines are classified as retail outlets.

Correct AnswerverifiedShow Answer

Whirlpool Appliances would most likely use ____ distribution to sell its products.

Correct AnswerverifiedShow Answer

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n)

Correct AnswerverifiedD

An intermediary that purchases goods in large quantities, takes title to the merchandise, and then sells it to retailers or business users is called a commission broker.

Correct AnswerverifiedShow Answer

What are the components of the direct marketing channel for consumer products?

A ____ is in essence a merchant wholesaler that is owned by a manufacturer.

Correct AnswerverifiedShow Answer

Producers of business products generally tend to use long channels of distribution.

Correct AnswerverifiedShow Answer

Marketing organizations that link producer and consumer within a marketing channel are called

Correct AnswerverifiedShow Answer

Thompson Manufacturing Company owns fifteen semi-trailer trucks that it uses to deliver the furniture it manufactures. The company is a ____ carrier.

Correct AnswerverifiedShow Answer

Target and Walmart are considered

Correct AnswerverifiedShow Answer

What is the fastest and most expensive means of transportation? What types of products would you most likely ship by this method?

Correct AnswerAnswered by ExamLex AIThe fastest and most expensive means of ...View AnswerShow Answer

A general-merchandise wholesaler carries a select group of products within a single line of merchandise.

Correct AnswerverifiedShow Answer

How do full-service wholesalers and limited-service wholesalers differ? How do general-merchandise wholesalers, limited-line wholesalers, and specialty-line wholesalers differ in the products they carry?

Correct AnswerAnswered by ExamLex AIFull-service wholesalers and limited-ser...View AnswerShow Answer

The A-1 Computer Store buys computer parts from Ingram Micro, a wholesaler. All of the following are services that Ingram Micro is likely to provide to A-1 except

Correct AnswerverifiedShow Answer

A middleman that takes title to products is called a

Correct AnswerverifiedShow Answer

A retail outlet that sells a single category of merchandise is known as a specialty store.

Correct AnswerverifiedShow Answer

A form of retailing where consumers can buy products using a computer is called

Correct AnswerverifiedShow Answer

Exclusive distribution is the use of a single retail outlet in each geographic area.

Correct AnswerverifiedShow Answer

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False

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D

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Correct Answer
Answered by ExamLex AI
The fastest and most expensive means of ...
View Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Full-service wholesalers and limited-ser...
View Answer

Correct Answer
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