Question 1

A limited-line wholesaler assumes responsibility for a few wholesale services only.

Accepted Answer

A) True 
 B)False  True

Question 2

Advertising is a paid nonpersonal message communicated to a select audience through a mass medium.

Accepted Answer

A) True 
 B)False

Question 3

When Fashion Fair Cosmetics offers marketing assistance to resellers that buy its products,it is engaging in what type of promotion technique?

Accepted Answer

A)   Bribery.
B)   Consumer sales promotion technique.
C)   Consumer product promotion technique.
D)   Trade sales promotion method.
E)   Bait-and-switch method.F) B) and D)
G) A) and C)

Question 4

What is the goal of integrated marketing communications?

Accepted Answer

The major goal of integrated marketing c...

Question 5

All of the following are services provided by wholesalers to retailers except

Accepted Answer

A)   buying in large quantities and selling in smaller quantities
B)   promoting the product
C)   supplying marketing information
D)   manufacturing a wide selection of product
E)   helping finance purchasesF) A) and E)
G) A) and D)

Question 6

Katy Mills Mall contains two department stores,numerous specialty stores,a movies theater,and various restaurants.Since it does not contain any convenience stores,Katy Mills Mall is an example of a(n) _____ shopping center.

Accepted Answer

A)   area
B)   neighborhood
C)   community
D)   urban
E)   regionalF) A) and E)
G) A) and D)

Question 7

The personal-selling process includes all of the following except:

Accepted Answer

A)   prospecting.
B)   approaching the prospect.
C)   answering objections.
D)   providing a product sample.
E)   making the presentation.F) C) and D)
G) All of the above

Question 8

Advertising may be broadly classified into three groups:

Accepted Answer

A)   selective demand,creative,primary demand.
B)   point of purchase,personal,institutional.
C)   publicity,point-of-purchase,personal.
D)   selective demand,institutional,primary demand.
E)   selective demand,institutional,point of purchase.F) B) and E)
G) A) and E) D

Question 9

One of the most significant issues of online retailing is _____.

Accepted Answer

A)   domain names
B)   design of websites
C)   direct selling
D)   advertising
E)   securityF) C) and E)
G) C) and D)

Question 10

All of the following are characteristics of warehouse showroom retailers except

Accepted Answer

A)   large,low-cost buildings.
B)   vertical merchandise displays.
C)   members-only stores.
D)   large on-premise inventories.
E)   minimum service.F) A) and B)
G) All of the above

Question 11

The objectives of public relations are to create and maintain a favorable public image.

Accepted Answer

A) True 
 B)False

Question 12

Nine West manufactures leather goods such as shoes and handbags.Which form of distribution is this company most likely to use ?

Accepted Answer

A)   Exclusive
B)   Intensive
C)   Comprehensive
D)   Agent-driven
E)   SelectiveF) None of the above
G) B) and C)

Question 13

Molly is a real estate agent for Coldwell Banker.Whenever she works with a client,she focuses on obtaining leads for prospective clients who are friends or families of her current client.Molly is acting in her capacity as a(n) _____.

Accepted Answer

A)   technical salesperson
B)   missionary salesperson
C)   order taker
D)   order getter
E)   sales support personF) A) and E)
G) B) and C)

Question 14

A shelf dispenser in a supermarket provides pieces of paper that offer $1.00 off any Thermasilk hair care product.Customers can redeem their savings at the time of purchase.This sales promotion is a _____.

Accepted Answer

A)   point-of-purchase display
B)   rebate
C)   coupon
D)   premium
E)   refundF) B) and E)
G) B) and D)

Question 15

Selective-demand advertising is advertising designed to enhance a firm's image or reputation.

Accepted Answer

A) True 
 B)False

Question 16

Department stores are distinctly service-oriented.Along with the goods they sell,they provide _____.

Accepted Answer

A)   lower markups
B)   quality discounts
C)   personal assistance
D)   warehouse merchandising
E)   very low pricesF) A) and D)
G) A) and B)

Question 17

The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:

Accepted Answer

A)   organizational promotional resources.
B)   nature of the target market.
C)   characteristics of the product.
D)   personal preferences of the marketers.
E)   feasibility of various promotion methods.F) A) and E)
G) A) and B)

Question 18

A return of part of the purchase price to the consumer is known as a _____.

Accepted Answer

A)   premium
B)   rebate
C)   sample
D)   point-of-purchase coupon
E)   discountF) C) and E)
G) B) and C) B

Question 19

Moving products from producer to wholesaler to retailer to consumer is called the traditional channel because most consumer goods are sold this way.

Accepted Answer

A) True 
 B)False

Question 20

Advertising whose purpose is to increase the demand for all brands of a good or service is called _____.

Accepted Answer

A)   institutional advertising
B)   publicity
C)   selective-demand advertising
D)   primary-demand advertising
E)   public relationsF) All of the above
G) A) and B)

Exam 13: Distributing and Promoting Products

A limited-line wholesaler assumes responsibility for a few wholesale services only.

Correct AnswerverifiedTrue

Advertising is a paid nonpersonal message communicated to a select audience through a mass medium.

Correct AnswerverifiedShow Answer

When Fashion Fair Cosmetics offers marketing assistance to resellers that buy its products,it is engaging in what type of promotion technique?

Correct AnswerverifiedShow Answer

What is the goal of integrated marketing communications?

Correct AnswerverifiedThe major goal of integrated marketing c...View AnswerShow Answer

All of the following are services provided by wholesalers to retailers except

Correct AnswerverifiedShow Answer

Katy Mills Mall contains two department stores,numerous specialty stores,a movies theater,and various restaurants.Since it does not contain any convenience stores,Katy Mills Mall is an example of a(n) _____ shopping center.

Correct AnswerverifiedShow Answer

The personal-selling process includes all of the following except:

Correct AnswerverifiedShow Answer

Advertising may be broadly classified into three groups:

Correct AnswerverifiedD

One of the most significant issues of online retailing is _____.

Correct AnswerverifiedShow Answer

All of the following are characteristics of warehouse showroom retailers except

Correct AnswerverifiedShow Answer

The objectives of public relations are to create and maintain a favorable public image.

Correct AnswerverifiedShow Answer

Nine West manufactures leather goods such as shoes and handbags.Which form of distribution is this company most likely to use ?

Correct AnswerverifiedShow Answer

Molly is a real estate agent for Coldwell Banker.Whenever she works with a client,she focuses on obtaining leads for prospective clients who are friends or families of her current client.Molly is acting in her capacity as a(n) _____.

Correct AnswerverifiedShow Answer

A shelf dispenser in a supermarket provides pieces of paper that offer $1.00 off any Thermasilk hair care product.Customers can redeem their savings at the time of purchase.This sales promotion is a _____.

Correct AnswerverifiedShow Answer

Selective-demand advertising is advertising designed to enhance a firm's image or reputation.

Correct AnswerverifiedShow Answer

Department stores are distinctly service-oriented.Along with the goods they sell,they provide _____.

Correct AnswerverifiedShow Answer

The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:

Correct AnswerverifiedShow Answer

A return of part of the purchase price to the consumer is known as a _____.

Correct AnswerverifiedB

Moving products from producer to wholesaler to retailer to consumer is called the traditional channel because most consumer goods are sold this way.

Correct AnswerverifiedShow Answer

Advertising whose purpose is to increase the demand for all brands of a good or service is called _____.

Correct AnswerverifiedShow Answer

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The major goal of integrated marketing c...
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D

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B

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