Question 1

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is not an internal force affecting e-business?

Accepted Answer

A)   The firm's planning activities
B)   The organizational structure of the firm
C)   The economy
D)   Management decisions
E)   Available financingF) None of the above
G) D) and E)

Question 3

Tech savvy,digital natives born after 1980 are known as​

Accepted Answer

A)   ​millennials.
B)   ​gamers.
C)   ​techies.
D)   ​social media "stickies."
E)   ​social gamers.F) A) and B)
G) A) and E)

Question 4

What are KPIs,and what role do they play for a company? What are some typical KPIs that an online retailer might use?

Accepted Answer

Answers will vary.KPIs are key performan...

Question 5

How do e-business and e-commerce differ?

Accepted Answer

The definition of e-business is the orga...

Question 6

Anthony notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

Accepted Answer

A)   Increasing revenue streams
B)   Decreasing expenses
C)   Selling additional services such as fraud insurance
D)   Reallocating its revenue stream
E)   Decreasing revenue streamsF) None of the above
G) A) and C)

Question 7

Millie's Flowers Company in Tulips,Ohio,uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day.Millie's Flowers follows a(n) ____ model.

Accepted Answer

A)   B2B
B)   business-to-customer
C)   B2C
D)   Internet
E)   online customer focusF) B) and E)
G) D) and E)

Question 8

Forrester Research,Inc.,offers business research on a subscription business model basis.

Accepted Answer

A) True 
 B)False

Question 9

Social media can most accurately be described as being about​

Accepted Answer

A)   ​technology.
B)   ​people.
C)   ​the Web.
D)   ​new development.
E)   ​communication.F) A) and B)
G) None of the above

Question 10

The two types of social media measurement are objective and subjective.

Accepted Answer

A) True 
 B)False

Question 11

There are no such things as special e-business resources.

Accepted Answer

A) True 
 B)False

Question 12

The use of webinars and online informational promotional materials is most often related to businesses selling to​

Accepted Answer

A)   ​other businesses.
B)   ​existing clients.
C)   ​potential customers.
D)   ​government and the public sector.
E)   ​existing consumers.F) A) and D)
G) A) and E)

Question 13

Just under 70 percent of online adults use some sort of social media.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

Accepted Answer

A)   Malware
B)   Spam
C)   A virus
D)   Cookies
E)   Data miningF) A) and B)
G) A) and C)

Question 15

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

Accepted Answer

A) True 
 B)False

Question 16

Number of followers and number of retweets are typical social media measurements of Facebook.

Accepted Answer

A) True 
 B)False

Question 17

​Which of the following is one of the primary differences between a social media plan and the traditional advertising campaign?

Accepted Answer

A)   ​The social media plan doesn't necessarily have a start and stop date
B)   ​More media are involved in a social media plan
C)   ​A social media plan is less expensive than a traditional advertising campaign and this
D)   ​The products from a social media plan endure longer than products from a traditional advertising campaignE) A) and C)
F) None of the above

Question 18

The organized effort of individuals to produce and sell,for a profit,the products and services that satisfy society's needs through the facilities available on the Internet is referred to as

Accepted Answer

A)   e-business.
B)   e-management.
C)   e-commerce.
D)   e-selling.
E)   e-shopping.F) A) and D)
G) A) and C)

Question 19

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

Accepted Answer

A)   Photo sharing
B)   Blogs
C)   Video sharing
D)   Webinars
E)   PodcastsF) B) and D)
G) D) and E)

Question 20

Describe the internal and external forces that affect e-business.

Accepted Answer

Internal environmental forces are those ...

Exam 14: Exploring Social Media and E-Business

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

Correct AnswerverifiedShow Answer

What are KPIs,and what role do they play for a company? What are some typical KPIs that an online retailer might use?

Correct AnswerverifiedAnswers will vary.KPIs are key performan...View AnswerShow Answer

Tech savvy,digital natives born after 1980 are known as​

Correct AnswerverifiedShow Answer

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

Correct AnswerverifiedShow Answer

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

Correct AnswerverifiedShow Answer

Millie's Flowers Company in Tulips,Ohio,uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day.Millie's Flowers follows a(n) ____ model.

Correct AnswerverifiedShow Answer

The organized effort of individuals to produce and sell,for a profit,the products and services that satisfy society's needs through the facilities available on the Internet is referred to as

Correct AnswerverifiedShow Answer

Forrester Research,Inc.,offers business research on a subscription business model basis.

Correct AnswerverifiedShow Answer

Describe the internal and external forces that affect e-business.

Correct AnswerverifiedInternal environmental forces are those ...View AnswerShow Answer

The use of webinars and online informational promotional materials is most often related to businesses selling to​

Correct AnswerverifiedShow Answer

How do e-business and e-commerce differ?

Correct AnswerverifiedThe definition of e-business is the orga...View AnswerShow Answer

Anthony notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

Correct AnswerverifiedShow Answer

Just under 70 percent of online adults use some sort of social media.

Correct AnswerverifiedShow Answer

​Which of the following is one of the primary differences between a social media plan and the traditional advertising campaign?

Correct AnswerverifiedShow Answer

There are no such things as special e-business resources.

Correct AnswerverifiedShow Answer

Which of the following is not an internal force affecting e-business?

Correct AnswerverifiedShow Answer

Social media can most accurately be described as being about​

Correct AnswerverifiedShow Answer

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Correct AnswerverifiedShow Answer

Number of followers and number of retweets are typical social media measurements of Facebook.

Correct AnswerverifiedShow Answer

The two types of social media measurement are objective and subjective.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Answers will vary.KPIs are key performan...
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Tech savvy,digital natives born after 1980 are known as

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Internal environmental forces are those ...
View Answer

The use of webinars and online informational promotional materials is most often related to businesses selling to

Correct Answer
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Correct Answer
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The definition of e-business is the orga...
View Answer

Correct Answer
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Correct Answer
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Which of the following is one of the primary differences between a social media plan and the traditional advertising campaign?

Correct Answer
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Correct Answer
verified

Correct Answer
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Social media can most accurately be described as being about

Correct Answer
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Correct Answer
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