Question 1

Which of the following is an approach used to identify the presence of concepts and themes within qualitative data sets?

Accepted Answer

A)  Text mining.
B)  Content analysis.
C)  Sentiment analysis.
D)  Opinion mining.
E)  Netnography.F) A) and B)
G) A) and E)

Question 2

Before any data are collected,which of the following must be in place to specify a plan to collect and utilize data so that desired information can be obtained with sufficient precision and/or so that hypotheses can be tested properly?

Accepted Answer

A)  The research design.
B)  The census.
C)  The content analysis.
D)  The informed consent.
E)  The sample frame.F) A) and D)
G) B) and D)

Question 3

When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?

Accepted Answer

A)  Ethnographic research.
B)  Social media research.
C)  Secondary research.
D)  Primary research.
E)  Observational research.F) C) and E)
G) A) and E)

Question 4

Which typical type of data refers to the actual comments people post in English or other languages?

Accepted Answer

A)  Spams.
B)  Verbatims.
C)  Codes.
D)  Echoes.
E)  Sentiments.F) A) and C)
G) C) and D)

Question 5

Which term refers to 'the use of data,statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data'?

Accepted Answer

A)  Social intelligence.
B)  Predictive analytics.
C)  Simple social listening.
D)  Simple social monitoring.
E)  Enterprise social listening.F) A) and B)
G) A) and C)

Question 6

Which of the following best completes the statement,'In addition to collecting data systematically using software that can collect and scrub relevant content,we pay special attention to the minimizing sources of error that could create ______ in our results.'?

Accepted Answer

A)  Sampling error.
B)  Skew.
C)  Scraping.
D)  Spam.
E)  Bias.F) None of the above
G) B) and C)

Question 7

Which of the following is used by researchers when it is financially or logistically impossible to study all members in a population?

Accepted Answer

A)  Viral spread.
B)  Sample.
C)  Census.
D)  Sample frame.
E)  Research design.F) None of the above
G) C) and D)

Question 8

Social media listening falls under which of the following types of research?

Accepted Answer

A)  Survey research.
B)  Observational research.
C)  Ethnographic research.
D)  Sentiment research.
E)  Netnography research.F) D) and E)
G) All of the above

Question 9

Which of the following is another name for sentiment analysis?

Accepted Answer

A)  Netnography.
B)  Web crawling.
C)  Opinion mining.
D)  Content analysis.
E)  Focus group research.F) D) and E)
G) All of the above

Question 10

Secondary data collection is most likely done through which of the following?

Accepted Answer

A)  An interview.
B)  A focus group.
C)  A survey.
D)  An experiment.
E)  A database search.F) None of the above
G) A) and C)

Question 11

Which of the following best completes the sentence,'Sentiment analysis systems that use a mix of human analysis,keyword meaning,and natural language processing tend to provide the ______.'?

Accepted Answer

A)  Same accuracy scores as fully automated systems.
B)  Worst accuracy scores.
C)  Best accuracy scores.
D)  Best conversational analysis.
E)  Both C and D.F) A) and E)
G) C) and E)

Question 12

Social media research can include which of the following?

Accepted Answer

A)  Primary research.
B)  Secondary research.
C)  Industry research.
D)  Both primary and secondary research.
E)  Neither primary nor secondary research.F) B) and E)
G) C) and E)

Question 13

Which of the following best completes the sentence,'There is the potential for ______ error in social media research due to the ______ effect.?

Accepted Answer

A)  Coverage,participation.
B)  Coverage,echo.
C)  Nonresponse,participation.
D)  Nonresponse,echo.
E)  None of these.F) B) and C)
G) B) and E)

Question 14

Which of the following are not steps in a sentiment analysis?

Accepted Answer

A)  Extract sentiment.
B)  Aggregate raw sentiment data into a summary.
C)  Extract entities of interest.
D)  Fetch,crawl,and cleanse.
E)  Apply text classifiers.F) A) and B)
G) A) and C)

Question 15

When a company purchases background information on the market,industry,etc. ,to help aid in the decision-making process,they are engaging in which of the following types of research?

Accepted Answer

A)  Ethnographic research.
B)  Social media research.
C)  Secondary research.
D)  Primary research.
E)  Observational research.F) B) and E)
G) All of the above

Exam 10: Social Media Analytics

Which of the following are not steps in a sentiment analysis?

Correct Answer
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Social media listening falls under which of the following types of research?

Correct Answer
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When a company purchases background information on the market,industry,etc. ,to help aid in the decision-making process,they are engaging in which of the following types of research?

Correct Answer
verified

Which of the following is another name for sentiment analysis?

Correct Answer
verified

Which of the following is used by researchers when it is financially or logistically impossible to study all members in a population?

Correct Answer
verified

Social media research can include which of the following?

Correct Answer
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Which of the following best completes the sentence,'There is the potential for error in social media research due to the effect.?

Correct Answer
verified

Secondary data collection is most likely done through which of the following?

Correct Answer
verified

Which of the following is an approach used to identify the presence of concepts and themes within qualitative data sets?

Correct Answer
verified

Which of the following best completes the statement,'In addition to collecting data systematically using software that can collect and scrub relevant content,we pay special attention to the minimizing sources of error that could create ______ in our results.'?

Correct Answer
verified

When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?

Correct Answer
verified

Before any data are collected,which of the following must be in place to specify a plan to collect and utilize data so that desired information can be obtained with sufficient precision and/or so that hypotheses can be tested properly?

Correct Answer
verified

Which of the following best completes the sentence,'Sentiment analysis systems that use a mix of human analysis,keyword meaning,and natural language processing tend to provide the ______.'?

Correct Answer
verified

Which typical type of data refers to the actual comments people post in English or other languages?

Correct Answer
verified

Which term refers to 'the use of data,statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data'?

Correct Answer
verified

Exam 10: Social Media Analytics

Which of the following are not steps in a sentiment analysis?

Correct AnswerverifiedShow Answer

Social media listening falls under which of the following types of research?

Correct AnswerverifiedShow Answer

When a company purchases background information on the market,industry,etc. ,to help aid in the decision-making process,they are engaging in which of the following types of research?

Correct AnswerverifiedShow Answer

Which of the following is another name for sentiment analysis?

Correct AnswerverifiedShow Answer

Which of the following is used by researchers when it is financially or logistically impossible to study all members in a population?

Correct AnswerverifiedShow Answer

Social media research can include which of the following?

Correct AnswerverifiedShow Answer

Which of the following best completes the sentence,'There is the potential for ______ error in social media research due to the ______ effect.?

Correct AnswerverifiedShow Answer

Secondary data collection is most likely done through which of the following?

Correct AnswerverifiedShow Answer

Which of the following is an approach used to identify the presence of concepts and themes within qualitative data sets?

Correct AnswerverifiedShow Answer

Which of the following best completes the statement,'In addition to collecting data systematically using software that can collect and scrub relevant content,we pay special attention to the minimizing sources of error that could create ______ in our results.'?

Correct AnswerverifiedShow Answer

When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?

Correct AnswerverifiedShow Answer

Before any data are collected,which of the following must be in place to specify a plan to collect and utilize data so that desired information can be obtained with sufficient precision and/or so that hypotheses can be tested properly?

Correct AnswerverifiedShow Answer

Which of the following best completes the sentence,'Sentiment analysis systems that use a mix of human analysis,keyword meaning,and natural language processing tend to provide the ______.'?

Correct AnswerverifiedShow Answer

Which typical type of data refers to the actual comments people post in English or other languages?

Correct AnswerverifiedShow Answer

Which term refers to 'the use of data,statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data'?

Correct AnswerverifiedShow Answer

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Which of the following best completes the sentence,'There is the potential for error in social media research due to the effect.?

Correct Answer
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