Question 1

Which of the following is an example of scrambled merchandising?

Accepted Answer

A)   A supermarket carrying canned goods, fresh fish, tropical fruits, and bulk grains
B)   A jewelry store carrying rings, watches, TVs, electronic games, and DVDs
C)   A drug store carrying prescription drugs, over-the-counter medications, and health care items
D)   A shoe store carrying shoes, shoe polish, socks, and leather bagsE) C) and D)
F) A) and D)

Question 2

Typically,bread and dairy products are delivered to stores by wholesale intermediaries called:

Accepted Answer

A)   drop shippers.
B)   rack jobbers.
C)   truck wholesalers.
D)   clearing agents.E) None of the above
F) A) and C)

Question 3

A _____ is a channel intermediary that takes title to goods it handles and then distributes those goods to retailers,other distributors,or B2B customers.

Accepted Answer

A)   category killer
B)   merchandiser
C)   department store owner
D)   wholesalerE) B) and C)
F) A) and D)

Question 4

_____ make regular deliveries to retailers,perform sales and collection functions,and promote product lines.

Accepted Answer

A)   Clearing agents
B)   Boundary spanners
C)   Truck jobbers
D)   Drop shippersE) A) and B)
F) B) and C) C

Question 5

A _____ charges low prices and offers fewer services.

Accepted Answer

A)   full-service retailer
B)   department store
C)   discount house
D)   convenience storeE) B) and C)
F) A) and C)

Question 6

In the case of convenience stores,customers usually compare prices,assortments,and quality levels at competing outlets before making purchase decisions.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is the most frequently used form of direct marketing?

Accepted Answer

A)   Direct-response retailing
B)   Online retailing
C)   Telemarketing
D)   Direct mailE) A) and B)
F) B) and D)

Question 8

Category killers are a type of limited-line retailer that offer huge selections and low prices in single product lines.

Accepted Answer

A) True 
 B)False

Question 9

Retailers practice scrambled merchandising to boost sales volume.

Accepted Answer

A) True 
 B)False

Question 10

Chain stores are groups of retail outlets that operate under central ownership and management and handle the same product lines.

Accepted Answer

A) True 
 B)False

Question 11

A _____ is a limited-function wholesaler that markets perishable food items.

Accepted Answer

A)   cash-and-carry wholesaler
B)   truck jobber
C)   mail-order wholesaler
D)   drop shipperE) B) and D)
F) A) and B)

Question 12

A mail-order wholesaler is a limited-function merchant wholesaler that:

Accepted Answer

A)   distributes catalogs instead of sending sales representatives to contact customers.
B)   exerts full authority over pricing decisions and promotional outlays, and even provides financial assistance for the manufacturer.
C)   conducts its business by sending sales representatives to contact retail, business, and institutional customers.
D)   accepts orders from customers and forwards these to manufacturers who ship the products direct to the customer.E) None of the above
F) B) and C)

Question 13

Compared to mail-order wholesalers,truck wholesalers tend to provide fewer services and set lower prices because they incur lower operating costs.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following independent wholesaling intermediaries ranks as a relatively high-cost intermediary because of the number of services it performs?

Accepted Answer

A)   Rack jobber
B)   Drop shipper
C)   Mail-order wholesaler
D)   Cash-and-carry wholesalerE) A) and B)
F) A) and D)

Question 15

A(n) _____ gathers buyers and sellers in one location and allows potential buyers to inspect merchandise before submitting competing purchase offers.

Accepted Answer

A)  stock-keeping unit (SKU) 
B)  markup
C)  markdown
D)  retail convergence
E)  scrambled merchandisingF) atmosphericsG) brokerH) general merchandise retailerI) category killerJ) rack jobberK) supercenterL) auction houseM) specialty storeN) retailersO) mass merchandiserP) truck jobberQ) direct marketingR) drop shipperS) planned shopping centerT) wheel of retailingU) J) and T)
V) A) and M)

Question 16

The physical characteristics and amenities of a store that attract customers and satisfy their shopping needs are referred to as _____.

Accepted Answer

A)  stock-keeping unit (SKU) 
B)  markup
C)  markdown
D)  retail convergence
E)  scrambled merchandisingF) atmosphericsG) brokerH) general merchandise retailerI) category killerJ) rack jobberK) supercenterL) auction houseM) specialty storeN) retailersO) mass merchandiserP) truck jobberQ) direct marketingR) drop shipperS) planned shopping centerT) wheel of retailingU) A) and C)
V) A) and P) F

Question 17

In the business-goods market,full-function merchant wholesalers are also known as _____.

Accepted Answer

A)   drop shippers
B)   mail-order wholesalers
C)   cash-and-carry wholesalers
D)   industrial distributorsE) All of the above
F) B) and C)

Question 18

While implementing the strategy of category management,a category manager oversees an entire product line and is responsible for the profitability of the product group.

Accepted Answer

A) True 
 B)False

Question 19

Discuss the different types of direct marketing.

Accepted Answer

The different types of direct marketing are:
1)Direct mail: It is the use of mail to deliver promotional materials to potential customers and to then take their orders by return mail,phone,or fax.
2)Direct selling: Through direct selling,manufacturers completely bypass retailers and wholesalers.Instead,they set up their own channels to sell their products directly to consumers.
3)Direct-response retailing: In direct-response retailing,customers can order merchandise by mail or telephone,by visiting a mail-order desk in a retail store,or by computer or fax machine.The retailer then ships the merchandise to the customer's home or to a local retail store for pickup.
4)Telemarketing: Telemarketing refers to direct marketing conducted entirely by telephone.It is the most frequently used form of direct marketing.It provides marketers with a high return on their expenditures,an immediate response,and the opportunity for personalized two-way conversations.
5)Internet Retailing: Internet-based retailers sell directly to customers via virtual storefronts on the Web.They usually maintain little or no inventory,ordering directly from vendors to fill customer orders received via their websites.
6)Automatic merchandising: Automatic merchandising is the use of vending machines to sell products.It is primary used to sell items such as snacks,soft drinks,lottery tickets.But today,most items can be sold through vending machines.The ability to accept credit cards has enabled vending machines to sell high-end items such as iPods,headphones,and Sony PlayStation games.

Question 20

A lifestyle center is a type of planned shopping center that:

Accepted Answer

A)   provides a wide assortment of convenience, shopping, and specialty goods, plus many service facilities.
B)   is usually located near a regional or superregional mall and brings together several huge specialty stores as standalone stores in a single trading area.
C)   offers a combination of shopping, live entertainment, movie theatres, restaurants, decorative fountains, and much more in an attractive outdoor environment.
D)   offers a product mix that is usually confined to convenience items and some limited shopping goods.E) B) and C)
F) B) and D)

Exam 15: Retailers, Wholesalers, and Direct Marketers

Which of the following is an example of scrambled merchandising?

Correct Answer
verified

Typically,bread and dairy products are delivered to stores by wholesale intermediaries called:

Correct Answer
verified

A _____ is a channel intermediary that takes title to goods it handles and then distributes those goods to retailers,other distributors,or B2B customers.

Correct Answer
verified

_____ make regular deliveries to retailers,perform sales and collection functions,and promote product lines.

Correct Answer
verified
C

A _____ charges low prices and offers fewer services.

Correct Answer
verified

In the case of convenience stores,customers usually compare prices,assortments,and quality levels at competing outlets before making purchase decisions.

Correct Answer
verified

Which of the following is the most frequently used form of direct marketing?

Correct Answer
verified

Category killers are a type of limited-line retailer that offer huge selections and low prices in single product lines.

Correct Answer
verified

Retailers practice scrambled merchandising to boost sales volume.

Correct Answer
verified

Chain stores are groups of retail outlets that operate under central ownership and management and handle the same product lines.

Correct Answer
verified

A _____ is a limited-function wholesaler that markets perishable food items.

Correct Answer
verified

A mail-order wholesaler is a limited-function merchant wholesaler that:

Correct Answer
verified

Compared to mail-order wholesalers,truck wholesalers tend to provide fewer services and set lower prices because they incur lower operating costs.

Correct Answer
verified

Which of the following independent wholesaling intermediaries ranks as a relatively high-cost intermediary because of the number of services it performs?

Correct Answer
verified

A(n) _____ gathers buyers and sellers in one location and allows potential buyers to inspect merchandise before submitting competing purchase offers.

Correct Answer
verified

The physical characteristics and amenities of a store that attract customers and satisfy their shopping needs are referred to as _____.

Correct Answer
verified
F

In the business-goods market,full-function merchant wholesalers are also known as _____.

Correct Answer
verified

While implementing the strategy of category management,a category manager oversees an entire product line and is responsible for the profitability of the product group.

Correct Answer
verified

Discuss the different types of direct marketing.

A lifestyle center is a type of planned shopping center that:

Correct Answer
verified

Exam 15: Retailers, Wholesalers, and Direct Marketers

Which of the following is an example of scrambled merchandising?

Correct AnswerverifiedShow Answer

Typically,bread and dairy products are delivered to stores by wholesale intermediaries called:

Correct AnswerverifiedShow Answer

A _____ is a channel intermediary that takes title to goods it handles and then distributes those goods to retailers,other distributors,or B2B customers.

Correct AnswerverifiedShow Answer

_____ make regular deliveries to retailers,perform sales and collection functions,and promote product lines.

Correct AnswerverifiedC

A _____ charges low prices and offers fewer services.

Correct AnswerverifiedShow Answer

In the case of convenience stores,customers usually compare prices,assortments,and quality levels at competing outlets before making purchase decisions.

Correct AnswerverifiedShow Answer

Which of the following is the most frequently used form of direct marketing?

Correct AnswerverifiedShow Answer

Category killers are a type of limited-line retailer that offer huge selections and low prices in single product lines.

Correct AnswerverifiedShow Answer

Retailers practice scrambled merchandising to boost sales volume.

Correct AnswerverifiedShow Answer

Chain stores are groups of retail outlets that operate under central ownership and management and handle the same product lines.

Correct AnswerverifiedShow Answer

A _____ is a limited-function wholesaler that markets perishable food items.

Correct AnswerverifiedShow Answer

A mail-order wholesaler is a limited-function merchant wholesaler that:

Correct AnswerverifiedShow Answer

Compared to mail-order wholesalers,truck wholesalers tend to provide fewer services and set lower prices because they incur lower operating costs.

Correct AnswerverifiedShow Answer

Which of the following independent wholesaling intermediaries ranks as a relatively high-cost intermediary because of the number of services it performs?

Correct AnswerverifiedShow Answer

A(n) _____ gathers buyers and sellers in one location and allows potential buyers to inspect merchandise before submitting competing purchase offers.

Correct AnswerverifiedShow Answer

The physical characteristics and amenities of a store that attract customers and satisfy their shopping needs are referred to as _____.

Correct AnswerverifiedF

In the business-goods market,full-function merchant wholesalers are also known as _____.

Correct AnswerverifiedShow Answer

While implementing the strategy of category management,a category manager oversees an entire product line and is responsible for the profitability of the product group.

Correct AnswerverifiedShow Answer

Discuss the different types of direct marketing.

A lifestyle center is a type of planned shopping center that:

Correct AnswerverifiedShow Answer

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C

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F

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