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Exam 4: Understanding Consumer Behavior

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Question 61

Multiple Choice

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Which of the following statements about African American buying patterns is most accurate?

A) African Americans spend more on clothing products for women and girls than Caucasians.
B) African Americans spend half as much on health and beauty products as Caucasians.
C) African Americans are not price-conscious but are strongly motivated by quality and choice.
D) African Americans are much less likely to tell their friends about products and services they like than the general public as a whole.
E) When socioeconomic status differences between African Americans and Caucasians are removed, there are more similarities than points of difference.

F) B) and E)
G) None of the above

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Question 62

Multiple Choice

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Carrying and using a high-end credit card like an American Express Platinum Card would satisfy needs at what level in the Maslow hierarchy of needs?

A) physiological
B) safety
C) social
D) personal
E) self-actualization

F) A) and B)
G) B) and C)

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Question 63

Multiple Choice

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Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

For Coppertone products,evaluations in the postpurchase behavior stage of the consumer purchase decision process that are most likely to cause dissatisfaction are

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as

In the VALS framework,consumers with fewer resources who are practical people,have constructive skills,value self-sufficiency,and are unimpressed by material possessions except those with a practical or functional purpose are referred to as

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as

An opinion leader is an individual

Tracy stopped by a vending machine at 10:00 a.m.Even though she wanted to get a soda,she thought it was too early for that,and chose a bottled juice instead.This purchase is an example of which situational influence?

When Citizen,a watch company,uses a spokesperson such as football player Eli Manning to promote its Eco-Drive watches,it believes he is __________ who can influence the purchase decision of its target market.

The ________________ is influenced by situational,psychological,sociocultural,and marketing mix influences.

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S2 when you see an ad for it on TV.This is most likely an example of

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________ Asian Americans.

The five roles of individual family members in the consumer purchase decision process are

Marketers use three approaches to try to change consumer attitudes toward products and brands.One of these is

State Farm insurance products would be found in what level of the Maslow hierarchy of needs?

Figure 4-1 -In Figure 4-1,E represents which stage of the consumer purchase decision process?

As a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Reference groups refer to

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?