Question 1

Private branding is also referred to as private labeling or __________.

Accepted Answer

A)  reseller branding
B)  generic branding
C)  multibranding
D)  co-branding
E)  multiproduct brandingF) C) and D)
G) D) and E)

Question 2

Which type of product has equally rapid introduction and decline stages of the product life cycle?

Accepted Answer

A)  high-learning products
B)  low-learning products
C)  fashion products
D)  generalized products
E)  fad productsF) B) and D)
G) C) and D)

Question 3

Which of the following products would have a high-learning product life cycle curve?

Accepted Answer

A)  electric cars
B)  Fusion razors
C)  fleece bikinis
D)  women's hosiery
E)  vinyl dressesF) A) and B)
G) B) and C)

Question 4

Which of the following is an important aspect of product life cycles?

Accepted Answer

A)  the shape of the sales curves.
B)  the rate at which consumers use word of mouth.
C)  environmental change.
D)  competitors' products.
E)  segmentation strategy.F) A) and B)
G) A) and C)

Question 5

The key idea behind diffusion of innovation is that __________.

Accepted Answer

A)  not all consumers accept a new product at the same time; adoption of a product spreads slowly throughout the population
B)  once a product enters the market, the time span between awareness and purchase is incredibly short
C)  the introduction of an entire new product class almost always diffuses the importance of its predecessor within a matter of months
D)  adoption of a new product line does not change the diffusion rate of older lines in the market
E)  the rate of adoption is independent of other product form innovations or competitive products in the marketplaceF) A) and E)
G) A) and D)

Question 6

The belief that products originating from one country would be of better or worse quality than the products from another country illustrates the __________ benefits that packaging information can provide.

Accepted Answer

A)  functional
B)  financial
C)  physical
D)  perceptual
E)  communicationF) C) and E)
G) A) and D)

Question 7

Most services have a limited capacity due to the __________ of the service from the service provider and the perishable nature of the service.

Accepted Answer

A)  inventory
B)  inconsistency
C)  intangibility
D)  information
E)  inseparabilityF) All of the above
G) B) and D)

Question 8

A new exercise video contends that with one day of fasting and a one-hour period of intense cardiovascular exercise, the average individual can lose five pounds a week and be in peak health within six months of starting the program. __________ barriers could doom the new product to failure because the product's claims are not consistent with how consumers think and behave.

Accepted Answer

A)  Psychological
B)  Social
C)  Physical
D)  Risk
E)  UsageF) A) and B)
G) A) and D)

Question 9

Consumer advocates believe the practice of downsizing by consumer products firms has resulted in __________.

Accepted Answer

A)  lower product prices for consumers because of lower labor, raw material, and packaging costs
B)  a greener environment due to the reduction in the amount of packaging, thereby reducing the amount of waste disposed in landfills
C)  fewer product choices for consumers that led to rising prices
D)  keeping prices from rising in response to the psychological barriers consumers have developed for downsized products
E)  a subtle, deceptive, yet legal practice of disguising a price increaseF) B) and C)
G) C) and D)

Question 10

Which of the following occurs during the decline stage of the product life cycle?

Accepted Answer

A)  Sales decrease substantially.
B)  Flanking product lines are added.
C)  The product becomes less vulnerable to changes in the marketing environment.
D)  Promotional support is increased.
E)  Competition becomes intense as more competitors enter the market.F) C) and E)
G) A) and D)

Question 11

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as __________.

Accepted Answer

A)  subbranding
B)  multibranding
C)  mixed branding
D)  private branding
E)  family brandingF) B) and D)
G) A) and B)

Question 12

Bayer Aspirin is sold in the original strength, in a safety-coated version, in an extra-strength version, and in a version designed especially for women. Bayer is using a __________ strategy.

Accepted Answer

A)  product item expansion
B)  subbranding
C)  product line extension
D)  co-branding
E)  brand extensionF) A) and B)
G) A) and D)

Question 13

Describe the concept of diffusion of innovation. Identify the category and incidence in the population for each product adopter.

Accepted Answer

The diffusion of innovation is the exten...

Question 14

To handle products in the decline stage of the product life cycle, companies often use either a __________ strategy or a __________ strategy.

Accepted Answer

A)  divesting; harvesting
B)  diversification; contraction
C)  deletion; harvesting
D)  deletion; diversification
E)  building; divestingF) B) and C)
G) A) and B)

Question 15

In which stage of the product life cycle is it important to broaden distribution of the product?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  harvestF) A) and E)
G) All of the above

Question 16

The appearance of the environment in which the service is delivered and where the firm and customer interact can influence the customer's __________ of the service.

Accepted Answer

A)  repeat usage
B)  branding
C)  exploitation
D)  life cycle
E)  perceptionF) All of the above
G) B) and E)

Question 17

Which stage in the product life cycle is characterized by a slowing of total industry sales or product class revenue?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  decelerated implementationF) None of the above
G) B) and E)

Question 18

Brand extensions is the practice of

Accepted Answer

A)  manufacturing a product under a new name that consumers will view as an entirely new product line.
B)  manufacturing a new product with the same brand name for a new market segment in the same product class.
C)  manufacturing accessory products for the base offering, such as Barbie clothes for Barbie Dolls.
D)  licensing another firm to manufacture modified versions of the original product.
E)  applying the current brand name to enter a completely different product class.F) None of the above
G) B) and C)

Question 19

During the __________ stage of the product life cycle, product proliferation occurs as a results of each company's efforts to differentiate its product from competitors'.

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  harvestF) A) and E)
G) All of the above

Question 20

The actual procedures, mechanisms, and flow of activities by which a service is created and delivered is referred to as __________.

Accepted Answer

A)  process
B)  procedure
C)  productivity
D)  protocol
E)  planF) B) and D)
G) C) and E)

Exam 10: Managing Successful Products, Services, and Brands

Private branding is also referred to as private labeling or __________.

Correct Answer
verified

In which stage of the product life cycle is it important to broaden distribution of the product?

Correct Answer
verified

Brand extensions is the practice of

Correct Answer
verified

Which of the following occurs during the decline stage of the product life cycle?

Correct Answer
verified

Describe the concept of diffusion of innovation. Identify the category and incidence in the population for each product adopter.

Correct Answer
verified
The diffusion of innovation is the exten...
View Answer

Bayer Aspirin is sold in the original strength, in a safety-coated version, in an extra-strength version, and in a version designed especially for women. Bayer is using a __________ strategy.

Correct Answer
verified

Most services have a limited capacity due to the __________ of the service from the service provider and the perishable nature of the service.

Correct Answer
verified

Correct Answer
verified

Which type of product has equally rapid introduction and decline stages of the product life cycle?

Correct Answer
verified

The belief that products originating from one country would be of better or worse quality than the products from another country illustrates the __________ benefits that packaging information can provide.

Correct Answer
verified

To handle products in the decline stage of the product life cycle, companies often use either a strategy or a strategy.

Correct Answer
verified

Which of the following is an important aspect of product life cycles?

Correct Answer
verified

The appearance of the environment in which the service is delivered and where the firm and customer interact can influence the customer's __________ of the service.

Correct Answer
verified

During the __________ stage of the product life cycle, product proliferation occurs as a results of each company's efforts to differentiate its product from competitors'.

Correct Answer
verified

The key idea behind diffusion of innovation is that __________.

Correct Answer
verified

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as __________.

Correct Answer
verified

Which of the following products would have a high-learning product life cycle curve?

Correct Answer
verified

Which stage in the product life cycle is characterized by a slowing of total industry sales or product class revenue?

Correct Answer
verified

Consumer advocates believe the practice of downsizing by consumer products firms has resulted in __________.

Correct Answer
verified

The actual procedures, mechanisms, and flow of activities by which a service is created and delivered is referred to as __________.

Correct Answer
verified

Exam 10: Managing Successful Products, Services, and Brands

Private branding is also referred to as private labeling or __________.

Correct AnswerverifiedShow Answer

In which stage of the product life cycle is it important to broaden distribution of the product?

Correct AnswerverifiedShow Answer

Brand extensions is the practice of

Correct AnswerverifiedShow Answer

Which of the following occurs during the decline stage of the product life cycle?

Correct AnswerverifiedShow Answer

Describe the concept of diffusion of innovation. Identify the category and incidence in the population for each product adopter.

Correct AnswerverifiedThe diffusion of innovation is the exten...View AnswerShow Answer

Bayer Aspirin is sold in the original strength, in a safety-coated version, in an extra-strength version, and in a version designed especially for women. Bayer is using a __________ strategy.

Correct AnswerverifiedShow Answer

Most services have a limited capacity due to the __________ of the service from the service provider and the perishable nature of the service.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which type of product has equally rapid introduction and decline stages of the product life cycle?

Correct AnswerverifiedShow Answer

The belief that products originating from one country would be of better or worse quality than the products from another country illustrates the __________ benefits that packaging information can provide.

Correct AnswerverifiedShow Answer

To handle products in the decline stage of the product life cycle, companies often use either a __________ strategy or a __________ strategy.

Correct AnswerverifiedShow Answer

Which of the following is an important aspect of product life cycles?

Correct AnswerverifiedShow Answer

The appearance of the environment in which the service is delivered and where the firm and customer interact can influence the customer's __________ of the service.

Correct AnswerverifiedShow Answer

During the __________ stage of the product life cycle, product proliferation occurs as a results of each company's efforts to differentiate its product from competitors'.

Correct AnswerverifiedShow Answer

The key idea behind diffusion of innovation is that __________.

Correct AnswerverifiedShow Answer

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as __________.

Correct AnswerverifiedShow Answer

Which of the following products would have a high-learning product life cycle curve?

Correct AnswerverifiedShow Answer

Which stage in the product life cycle is characterized by a slowing of total industry sales or product class revenue?

Correct AnswerverifiedShow Answer

Consumer advocates believe the practice of downsizing by consumer products firms has resulted in __________.

Correct AnswerverifiedShow Answer

The actual procedures, mechanisms, and flow of activities by which a service is created and delivered is referred to as __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The diffusion of innovation is the exten...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

To handle products in the decline stage of the product life cycle, companies often use either a strategy or a strategy.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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