Question 1

Most people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by

Accepted Answer

A)  changing beliefs about the extent to which Tums has a specific attribute.
B)  changing the perceived importance of a specific attribute.
C)  adding a new attribute.
D)  reducing the perceived risk.
E)  providing stimulus generalization to prospective buyers.F) All of the above
G) C) and E)

Question 2

Self-concept refers to

Accepted Answer

A)  the degree to which a person is influenced by situational influences.
B)  the need for personal fulfillment.
C)  the way people see themselves and the way they believe others see them.
D)  the degree to which a person trusts his or her own judgment in a purchase situation.
E)  the way people see others and the way they believe others see other people.F) None of the above
G) A) and E)

Question 3

Research shows that consumer socialization with respect to brand preferences begin at

Accepted Answer

A)  the age of two.
B)  the age of five when their cognitive skills have developed to understand the concept of money.
C)  the age of thirteen when they become teenagers,when they can understand the responsibility involved in saving money to be able to consume products and services.
D)  the age of eighteen when they become college students,living outside their parents' home for the first time and being responsible for their purchase decisions.
E)  never fully develop because most people,regardless of age,change their brand preferences many times during their lifetimes.F) C) and E)
G) A) and B)

Question 4

Popularity created by consumer word of mouth is called __________.

Accepted Answer

A)  hype
B)  buzz
C)  propaganda
D)  tweet
E)  spinF) B) and C)
G) A) and D)

Question 5

In Figure 5-1 above,"E" represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  information search
C)  financial transaction
D)  alternative evaluation
E)  postpurchase behaviorF) B) and D)
G) B) and E)

Question 6

Ruth,who has no children,wants to buy a special baby gift for her best friend's baby shower,which is this evening.Since she won't have any time between work and the baby shower,she must go today during her lunch break.She is planning on taking her sister with her to help make the selection.Ruth knows she will be ready to buy every baby-oriented product she sees because she wishes that she too was having a baby.Identify each of the situational influences that are described above.Which situational influence was not described?

Accepted Answer

The purchase of a special baby gift for ...

Question 7

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Accepted Answer

A)  securing endorsements from influential people.
B)  providing warranties and guarantees.
C)  providing free trials of the product.
D)  giving extensive usage instructions.
E)  using subliminal advertising.F) A) and C)
G) B) and C)

Question 8

Which list below presents the Maslow hierarchy of needs in its correct order,beginning with the lowest level need and moving up to the highest level need?

Accepted Answer

A)  personal,social,physiological,psychological,and safety
B)  physiological,safety,social,personal,and self-actualization
C)  safety,physiological,safety,self-actualization,and personal
D)  self-actualization,social,safety,physiological,and personal
E)  safety,personal,self-actualization,physiological,and socialF) C) and D)
G) A) and E)

Question 9

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"A" refers to

Accepted Answer

A)  Ideals.
B)  Achievement.
C)  Self-Expression.
D)  Survivors.
E)  Innovators.F) All of the above
G) None of the above

Question 10

A reference group to which a person actually belongs is referred to as a(n) __________ group.

Accepted Answer

A)  primary
B)  associative
C)  aspiration
D)  dissociative
E)  integratedF) A) and D)
G) All of the above

Question 11

The family life cycle concept describes the distinct phases a family progresses through from __________,each phase bringing with it identifiable purchasing behaviors.

Accepted Answer

A)  formation to retirement
B)  birth to death
C)  the birth of children to retirement
D)  the birth of children until they leave home
E)  marriage to retirement unless a divorce,separation,or death occursF) B) and C)
G) A) and B)

Question 12

In Figure 5-1 above,"B" represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  information search
C)  problem recognition
D)  alternative evaluation
E)  financial considerationF) A) and D)
G) A) and B)

Question 13

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Accepted Answer

There are three general variations in th...

Question 14

In 31% of households,__________ are the primary grocery shoppers,though they may not be the grocery decision makers.

Accepted Answer

A)  teenagers
B)  extended family members
C)  paid help
D)  children of any age
E)  menF) D) and E)
G) C) and D)

Question 15

You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology.You are currently in which stage of the consumer purchase decision process for this type of automobile?

Accepted Answer

A)  problem recognition
B)  needs analysis
C)  purchase decision
D)  information search
E)  postpurchase evaluationF) A) and E)
G) A) and B)

Question 16

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Accepted Answer

A)  stimulus discrimination
B)  cognitive learning
C)  attitudinal learning
D)  stimulus generalization
E)  behavioral learningF) B) and C)
G) All of the above

Question 17

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n) __________.

Accepted Answer

A)  attitude
B)  belief
C)  value
D)  motivation
E)  perceptionF) B) and D)
G) A) and D)

Question 18

Enlightened carmakers have hired women designers,engineers,and marketing executives to better understand the way women decide to buy new cars.They learned that

Accepted Answer

A)  meeting the expectations of men during the new-car purchasing process was more difficult than meeting those of women.
B)  men make the majority of new-car purchasing decisions.
C)  women and men think differently about the new-car buying experience.
D)  women care more about quality than men.
E)  men care more about price than women.F) All of the above
G) A) and B)

Question 19

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A)  Women are more concerned with features that would help survive an accident;men are more concerned with features that would help avoid an accident.
B)  Women have definite likes or dislikes when buying a car,but they don't feel comfortable expressing their opinions.
C)  When it comes to the actual purchase process,women are more adept negotiators than men.
D)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.
E)  Women usually shop one dealership before making a decision and men usually shop three.F) A) and D)
G) A) and E)

Question 20

Personality refers to

Accepted Answer

A)  the attitudes that determine how people spend their time and resources and what they consider important.
B)  the way people see themselves and others.
C)  the process by which an individual selects,organizes,and interprets information to create a meaningful ideal self.
D)  a person's consistent behaviors or responses to recurring situations.
E)  those qualities that either attract or repel other members of a person's personal,social,or professional environment.F) None of the above
G) A) and B)

Exam 5: Understanding Consumer Behavior

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Correct Answer
verified

Personality refers to

Correct Answer
verified

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n) __________.

Correct Answer
verified

Most people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by

Correct Answer
verified

Enlightened carmakers have hired women designers,engineers,and marketing executives to better understand the way women decide to buy new cars.They learned that

Correct Answer
verified

Which list below presents the Maslow hierarchy of needs in its correct order,beginning with the lowest level need and moving up to the highest level need?

Correct Answer
verified

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"A" refers to

Correct Answer
verified

Popularity created by consumer word of mouth is called __________.

Correct Answer
verified

In Figure 5-1 above,"B" represents which stage of the consumer purchase decision process?

Correct Answer
verified

Research shows that consumer socialization with respect to brand preferences begin at

Correct Answer
verified

Self-concept refers to

Correct Answer
verified

A reference group to which a person actually belongs is referred to as a(n) __________ group.

Correct Answer
verified

In 31% of households,__________ are the primary grocery shoppers,though they may not be the grocery decision makers.

Correct Answer
verified

Correct Answer
verified
The purchase of a special baby gift for ...
View Answer

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Correct Answer
verified
There are three general variations in th...
View Answer

In Figure 5-1 above,"E" represents which stage of the consumer purchase decision process?

Correct Answer
verified

The family life cycle concept describes the distinct phases a family progresses through from __________,each phase bringing with it identifiable purchasing behaviors.

Correct Answer
verified

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Correct Answer
verified

Which of the following statements about how women buy cars today is most accurate?

Correct Answer
verified

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Correct AnswerverifiedShow Answer

Personality refers to

Correct AnswerverifiedShow Answer

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

Most people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by

Correct AnswerverifiedShow Answer

Enlightened carmakers have hired women designers,engineers,and marketing executives to better understand the way women decide to buy new cars.They learned that

Correct AnswerverifiedShow Answer

Which list below presents the Maslow hierarchy of needs in its correct order,beginning with the lowest level need and moving up to the highest level need?

Correct AnswerverifiedShow Answer

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"A" refers to

Correct AnswerverifiedShow Answer

Popularity created by consumer word of mouth is called __________.

Correct AnswerverifiedShow Answer

In Figure 5-1 above,"B" represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Research shows that consumer socialization with respect to brand preferences begin at

Correct AnswerverifiedShow Answer

Self-concept refers to

Correct AnswerverifiedShow Answer

A reference group to which a person actually belongs is referred to as a(n) __________ group.

Correct AnswerverifiedShow Answer

In 31% of households,__________ are the primary grocery shoppers,though they may not be the grocery decision makers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThe purchase of a special baby gift for ...View AnswerShow Answer

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Correct AnswerverifiedThere are three general variations in th...View AnswerShow Answer

In Figure 5-1 above,"E" represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

The family life cycle concept describes the distinct phases a family progresses through from __________,each phase bringing with it identifiable purchasing behaviors.

Correct AnswerverifiedShow Answer

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Correct AnswerverifiedShow Answer

Which of the following statements about how women buy cars today is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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The purchase of a special baby gift for ...
View Answer

Correct Answer
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There are three general variations in th...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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